Srinandan Sundaram: ‘Walking a tightrope to manage price-value equation’
Srinandan Sundaram, HUL's executive director of home care, shares the success of premiumisation in their largest division and plans to sustain sales growth. He addresses competition from local brands, inflation concerns, and introducing new brands from Unilever. HUL's focus on innovation, such as installing motion sensors in stores, shows their confidence in maintaining momentum.