HUL sees hit to Q2 sales from GST 2.0 disruptions
Hindustan Unilever (HUL) faces short-term sales impact in Q2FY26 due to GST 2.0 reforms, expects recovery to start in November. New GST rates have dual impact on FMCG companies, with kiranas struggling to pass on price benefits while modern trade transitions smoothly. Most FMCG companies anticipate new inventory with revised prices to hit stores.