HUL, Marico and ITC’s D2C acquisitions: What is driving FMCG majors’ buyout spree
FMCG giants are increasingly acquiring D2C startups for growth and premiumisation. This trend has led to a win-win situation for both sides, with FMCG companies gaining access to personalised consumer insights and D2C brands mitigating challenges of scalability and profitability. These acquisitions have not impacted the credit profile of acquirers so far