CCI hasn’t fully understood how ad pricing works, says AAAI president Srinivasan K Swamy
CCI raids on advertising agencies and associations for alleged cartelisation and price collusion. AAAI's new president, Srinivasan K. Swamy, disagrees with CCI's conclusion, citing various factors that influence agency selection. Industry also facing talent shortage and need to adapt to AI. Swamy's top priority is to comply with laws and embrace AI.