Zepto surpasses Swiggy Instamart in daily orders, closes in on Blinkit
Zepto, the newest player in India's quick grocery delivery market, has outperformed its competitors, Blinkit and Swiggy Instamart, in daily orders. This has contributed to the rapid growth of the quick commerce sector, with a projected 40% annual increase for the next 5 years. Traditional e-commerce giants like Flipkart and BigBasket are facing challenges in keeping up with the Q-commerce comp