Feel the beat: Mahindra Thar Roxx is the world’s first SUV with Dolby Atmos
Mahindra and Mahindra have reached a new milestone with the Thar Roxx becoming the first SUV in the world to feature Dolby Atmos technology. This 4-channel audio system, integrated into the top-of-the-line Thar Roxx AX7L, has helped the Thar become the second best-selling SUV for Mahindra. The Thar sold 10,703 units in April 2025, a 74% growth year-on-year.