For Tata Motors, the launch of the Nexon turned its fortunes around. Since its market debut in 2017, the Tata Nexon has achieved total sales of 7 lakh units. The Nexon is no doubt Tata’s best-selling product in recent times, owing to its various powertrain options, including two all-electric variants.
The Tata Nexon journey
The Tata Nexon took 25 months to reach the first 1 lakh milestone, and in May 2021, the Nexon achieved its 2 lakh sales milestone. In the next 10 months, the Nexon achieved its 3 lakh sales milestone, while it took the company another 7 months to reach the 4 lakh sales milestone.
In April 2023, the Nexon achieved the 5 lakh sales milestone, while in December 2023, Tata Motors achieved the 6 lakh sales milestone of the Nexon. And now, in June 2024, the Nexon sales has reached its highest at 7 lakh units. Along the way, the Nexon saw minor updates and the introduction of an all-electric version. In 2023, the Nexon saw its biggest update, alongside its EV variants.
Speaking on the occasion, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Since its launch in 2017, the Nexon has set new standards in design, safety, comfort and driving pleasure. Over the past seven years, the unwavering support and love of its expanding customer base have made the Nexon an iconic brand in the industry.”
He added, “With a wide choice of powertrains and personas, we have ensured that there is an ideal Nexon for every evolving need and discerning choice of our customers. To celebrate this landmark achievement of 7 lakh sales in 7 years and to express our sincere gratitude to the growing Nexon family, we are passing on exciting price benefits for both existing and new customers.”