Furthering its existing association, Tata Motors has selected the Harman Ignite Store as its in-vehicle app store. The Harman Ignite Store is fully compliant with Android Automotive Operating System (AAOS) standards. Through this tie-up with Tata Motors, the Harman Ignite Store will be powering Arcade. ev, the automaker’s recently launched built-in app suite available in Nexon.ev.
With Harman Ignite Store, OEMs and developers can realize lucrative digital revenue streams via new business models creating a stand-out and personalized driver experience for their customers. OEMs remain in control of the app catalog, the app store’s look and feel, and the commercial relationship with the end-user.
The list of apps and the initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn Radio Pocket casts, DASH Radio, Radioline, Trebble FM, Gaming and Video Apps.
Speaking on the tie-up, Anand Kulkani, Chief Product Officer for EV at Tata Motors said, “Our relationship with Harman allows us to keep consumers connected to the content that is most important to them. With HARMAN Ignite Store our new Nexon.ev and Punch.ev vehicles deliver that for them, seamlessly”.
“We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” added Jens Beckmann, Senior Director of Harman Ignite Store at Harman International”.
For the past decade, Harman and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with Harman’s R&D and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motor’s expanding market presence.