Mahindra & Mahindra set a new record for October sales by delivering 54,504 vehicles in the passenger vehicle segment, the highest number in the company’s history. During this festive period, Mahindra also achieved a remarkable 25 per cent year-on-year growth. As a result, Mahindra outperformed Tata Motors for the second consecutive month. Tata Motors sold 48,423 units in the passenger vehicle category, which includes electric vehicles. The company boasts the most comprehensive electric vehicle lineup in the country, featuring models such as the Tiago EV, Tigor EV, Punch EV, Nexon EV, and the recently launched flagship model, the Curvv EV.
The great Indian SUV showdown: Mahindra vs Tata
In the past two months, starting from September 2024, Mahindra has experienced impressive growth. In September, the company surpassed the 50,000-unit mark, recording 51,062 vehicles sold, which represents a year-on-year growth of 23.7 per cent. This achievement propelled Mahindra to become the third most successful automobile manufacturer in the Indian market, surpassing Tata Motors by under 10,000 units. Mahindra almost overtook Hyundai, India’s second-largest carmaker, but fell short by just 39 units.
Meanwhile, Tata Motors faced challenges in September, selling 41,065 vehicles, which marked an 8.4 per cent year-on-year decline compared to 44,810 units in October 2023.
October brought a slight improvement for Tata Motors, with total passenger vehicle sales reaching 48,423 units, nearly on par with last year’s total of 48,637 vehicles. The gap between Mahindra and Tata Motors, which was 9,997 units in September, has now narrowed to 5,631 units.
| Mahindra | PVs Sales 2024 | PVs Sales 2023 | YoY Growth |
| October | 54,054 units | 43,708 units | 25% |
| September | 51,062 units | 41,267 units | 23.7% |
| August | 43,277 units | 37,270 units | 16.1% |
| July | 41,623 units | 36,205 units | 15% |
| Tata Motors | PVs Sales 2024 | PVs Sales 2023 | YoY Growth |
| October | 48,423 units | 43,637 units | -0.43% |
| September | 41,065 units | 44,810 units | -8.4% |
| August | 44,142 units | 45,515 units | -3.0% |
| July | 44,727 units | 47,630 units | -6.1% |