Tira enters the beauty ring with make-up
Reliance Retail's beauty platform Tira has launched its first product, the Tira Lip Plumping Peptint, entering the competitive make-up segment. Priced at Rs 675, it offers both color and care, challenging established brands like Lakme and L'Oreal, as well as direct-to-consumer brands like Plum and Sugar Cosmetics.