PVR Inox rides high on re-releases
PVR Inox's successful re-release strategy, featuring films like Umrao Jaan, has contributed to 8.5% of its revenue. With a library of 300 titles, including cult favourites and regional hits, the company appeals to both nostalgia seekers and new viewers. This, along with new business models and a focus on food and beverage, has helped PVR Inox thrive in the post-Covid era.