‘We’re well above plan this festive season,’ says Pratik Shetty, VP marketing at Flipkart
Flipkart's Big Billion Days sale is seeing a strong start, thanks to early-bird deals and GST benefits. Premium appliances and FMCG products are in high demand, particularly among Gen Z and metro customers. This trend is also seen in beauty and personal care products, as well as a surge in demand for larger screens and premium brands in appliances.