Castrol has teamed up with KTM, and the company’s performance lubricant, Power 1, will be powering the upcoming second season of the KTM Cup 2024 as the official Performance Partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India.
On this partnership, Rohit Talwar, Vice President and Head of Marketing of Castrol India, said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first, we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike.”
He added, “Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”
On this collaboration, Sumeet Narang, President and BU Head-Probiking (KTM) at Bajaj Auto said, “The second season of the KTM Cup represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervour. As racing lies at the core of KTM’s DNA, boasting an impressive 341+ world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track.”
He added, “Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM Cup Season 2, where the thrill of racing awaits!”
The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on March 22 to 24, Delhi on April 13 and 14, Mumbai from April 26 to 28, and Kolkata on May 11 and 12, 2024.