Auto Sales September 2025 Live: ‘GST rates brought a good recovery,’ Tata Motors PV sales jump 47%, EVs nearly double

“Maruti Suzuki has achieved its highest-ever monthly exports of 42,204 units, growing at a whopping 52.2%. We are exporting cars in a quarter what we used to export in a year, just 4 years ago. In the first half of this year, we have already crossed 2.1 lakh units. This is like a 21-gun salute to Make in India; make for the world. In August and September we shipped over 6,000 electric vehicles.” – Mr. Rahul Bharti, Senior Executive Officer, Corporate Affairs, Maruti Suzuki

– Total wholesales: 144,397 units, Double-Digit YoY growth: +10%

– EV sales: Nearly 25,000 units, YoY growth: +59%, EV penetration: 17% of total cars & SUVs sold

– Strong demand across EV portfolio: Harrier EV, Nexon EV, Tiago EV, Punch EV

– New High for Green Fuel adoption: EV + CNG sales share reaches 44% of volumes

– Strategic milestone: Entry into South Africa market driving 5x IB volumes YoY

• Domestic sales stood at 51,547 units in September 2025, driven by GST cut, vibrant festive demand and strong customer interest

• SUV contribution (37,313 units) in domestic sales reached highest-ever penetration in HMIL history at 72.4%

• Hyundai VENUE records highest monthly sales in last 20-months at 11,484 units

Maruti Suzuki recorded over 3.5 lakh bookings in September 2025, marking an overall booking growth of 35% compared to the same period last year. Retail sales stood at 1,73,500 units, up 27.5% year-on-year.

Small Cars Drive Growth

Small car bookings surged 50%, with orders from beyond 100 cities doubling compared to last year. The Victoris model alone garnered 25,000 bookings, currently facing a waiting period of 10 weeks.

During the Navratri period, Maruti Suzuki delivered 1,65,000 units in the first eight days (with two days still pending), the highest in the last decade. Customer enquiries reached 7,00,530, translating into 1,50,000 bookings.

Industry Trends and Retail Focus

The overall industry saw estimated dispatches of 3.75–3.8 lakh units against 3.6 lakh in September 2024, though these were completed in just 8–9 days due to logistics challenges. Estimated industry retail sales stood at 4 lakh units, up from 3.2 lakh in September 2024.

Exports Hit Record Highs

Maruti Suzuki achieved its highest-ever monthly exports of 42,204 units, a growth of 52.2%. H1 volume reached 2.1 lakh units, on track to achieve the 4 lakh annual target. EV exports exceeded 6,000 units in the last two months, reinforcing the “Make in India, Made for the World” initiative.

Monthly Highlights – September 2025

– Highest ever monthly sales: 60,907 units, YoY growth: +47%

– New record for monthly EV sales: 9,191 units, YoY growth: +96%

– Nexon sales of 22,500+ units: Highest-ever monthly sales for any Tata Motors passenger vehicle

– Highest-ever Harrier and Safari sales: Rising popularity of the newly launched Adventure X edition, and unfolding of multi-powertrain strategy resulted in their best-ever combined sales

– Punch sales: Strong momentum reinforces it as a customer favorite for compact SUV

– Highest-ever CNG powertrain sales: 17,800 units, YoY growth: +105%

– Highest-ever bookings in a month: Doubling of bookings in latter half of month post GST 2.0

Maruti Suzuki expects an uptick in demand for small cars following recent GST rate cuts. The reduction in GST has helped lower car prices by roughly 8-9%, though automakers themselves have implemented higher discounts in the small car segment to attract buyers.

Small Cars Hit by BS6 Transition

Entry-level car prices had surged by over 50% due to the shift to BS6 emission norms, making them largely unaffordable. This price spike contributed to flat growth in the segment between FY20 and FY25, with Maruti Suzuki bearing the brunt of stagnant sales during this period.

Maruti Suzuki India reported mixed sales figures for the month. Total sales rose 2.7% year-on-year, reaching 1.89 lakh units, driven largely by a strong export performance.

Export Growth Drives Overall Sales

Total exports surged 52% to 42,204 units, helping offset a drop in domestic demand. Domestic sales, however, fell 6% to 1.47 lakh units compared to the same period last year.

GST Reforms Boost Early Deliveries

The company also noted that GST reforms have improved customer sentiment, with Maruti achieving its highest-ever deliveries of 1.65 lakh units in the first eight days of the month.

Eicher Motors reported a strong performance in September 2025, with total motorcycle sales rising 43% year-on-year to 1.24 lakh units. Domestic sales mirrored this growth, reaching 1.13 lakh units, up 43% from the same month last year.

Exports also surged, climbing 41% to 10,755 units, reflecting growing international demand for the company’s motorcycles.

Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. reported their best-ever monthly sales performance in September 2025. The company achieved its highest-ever monthly sales at 60,907 units, reflecting a 47% year-on-year growth. Electric vehicles (EVs) posted a new record with 9,191 units sold, a 96% increase compared to last year.

The Nexon led the charge, crossing 22,500 units, the highest-ever monthly sales for any Tata Motors passenger vehicle. The newly launched Harrier and Safari Adventure X editions also saw unprecedented demand, delivering their best-ever combined sales, powered by Tata’s expanding multi-powertrain strategy. The Punch continued its strong momentum, cementing its position as a popular compact SUV. Meanwhile, CNG powertrain models hit record sales of 17,800 units, growing 105% year-on-year.

Tata Motors also registered its highest-ever monthly bookings, with volumes doubling in the second half of September following the introduction of GST 2.0.

Ashok Leyland posted a 9% year-on-year rise in total sales, reaching 18,813 units in September 2025. Domestic sales stood at 17,209 units, up 7% from the same month last year.

In the Medium & Heavy Commercial Vehicle (M&HCV) segment, domestic sales grew 3% to 10,499 units. Meanwhile, Light Commercial Vehicle (LCV) sales showed stronger momentum, rising 14% to 7,005 units.

Mahindra & Mahindra Ltd. (M&M) reported that its Trucks and Buses business (CVs above 3.5T), including exports, sold 1,904 vehicles in September 2025, marking an 8% decline compared to the same month last year. The division now also includes SML Isuzu Ltd. (SML), following Mahindra’s acquisition of a majority stake.

Mahindra Trucks & Buses (MTBD) – September 2025 Sales:

Mahindra said it has passed on the full GST benefits to customers and expects gradual recovery in demand in the coming months.

“The CV industry is navigating a transition period marked by both opportunities from lower GST and ongoing industry challenges. The month of September was partially impacted by deferment of purchase by customers till introduction of GST 2.0,” Vinod Sahay, Executive Chairman – SML, President – Aerospace, Defence, Trucks, Buses & CE, M&M, said.

Tata Motors posted robust growth in September 2025, with both commercial and passenger vehicle segments showing strong performance.

The company’s total commercial vehicle (CV) sales rose 19% year-on-year to 35,862 units. Domestic CV sales increased 16% to 33,148 units.

In the passenger vehicle (PV) segment, sales surged 47% to 60,907 units, while domestic PV sales grew 45% to 59,667 units. Electric vehicles (EVs) continued their rapid momentum, with sales almost doubling – up 96% at 9,191 units.

For the July–September quarter (Q2 FY26), Tata Motors reported total CV sales of 94,681 units, a 12% increase, while domestic CV sales climbed 9% year-on-year.

“Q2 FY26 was a mixed quarter for the commercial vehicles industry, start marked by subdued market conditions and ending with a promising resurgence in demand. While July faced headwinds due to monsoon and August reflected cautious sentiment ahead of the GST 2.0 rollout, the onset of the festive season and lower GST rates from late September brought a good recovery in sales, bookings and sentiment,” Girish Wagh, Executive Director of Tata Motors Ltd.,said.

Several automakers, including Ola Electric Mobility Ltd. and TVS Motor Company Ltd., are expected to release their September 2025 sales numbers later on Wednesday. Major players such as Bajaj Auto Ltd., Maruti Suzuki India Ltd., Hyundai Motor India Ltd., Tata Motors Ltd., and Mahindra & Mahindra Ltd. have already reported their figures, showing varied growth trends across segments.

Commercial vehicle sales for the half-year stood at 3,87,579 units, a 14% increase over 3,39,435 units last year. Domestic sales were flat at 2,49,681 units versus 2,48,034, while exports recorded a sharp 51% jump to 1,37,898 units from 91,401 units in the year-ago period.

In the commercial vehicle category, overall sales increased 15% to 79,651 units, up from 69,042 units last year. Domestic commercial vehicle sales were stable at 52,064 units versus 52,554 units in September 2024, but exports surged 67% to 27,587 units, compared to 16,488 units a year ago.

Bajaj Auto posted a steady sales performance in September 2025, with domestic two-wheeler sales rising 5% to 2,73,188 units, compared to 2,59,333 units a year ago. Exports in this segment showed stronger momentum, climbing 12% to 1,57,665 units from 1,41,156 in September 2024.

For the April–September 2025 period, Bajaj Auto sold a total of 24,05,357 units, reflecting a 4% year-on-year growth. Two-wheeler sales reached 20,17,778 units, up slightly from 19,84,125 units in the same period last year. While domestic two-wheeler sales fell 8% to 11,25,920 units, exports grew strongly by 17% to 8,91,858 units.

JSW MG Motor India announced a 34% increase in wholesales, selling 6,728 units in September 2025, compared to 5,021 units in the same month last year. The company credited this growth to the recent GST reduction and the start of the Navratri festive season, which lifted customer sentiment and fueled strong demand.

Both Internal Combustion Engine (ICE) models and Electric Vehicles (EVs) contributed to the sales momentum, the automaker said in its statement.

Hyundai Motor India Limited (HMIL) had an exceptional month. The company sold a total of 70,347 vehicles, marking a 10% increase compared to September 2024. SUV sales hit an all-time high, with 37,313 customers buying Hyundai SUVs last month. SUVs accounted for 72.4% of domestic sales, the highest in the company’s history.

September was especially remarkable for models like the Creta, which sold 18,861 units, breaking its own sales record. The Venue also saw its best monthly sales in the past 20 months. Hyundai’s exports rose by nearly 44% to 18,800 units, the highest monthly export in the past 33 months. Analysts attribute this growth to reduced GST rates, strong festive-season demand, and heightened customer interest. HMIL describes this surge as ‘double-engine growth.’

Bajaj Auto Ltd. enhanced the appeal of its best-selling Pulsar motorcycles by offering an additional 50% financing benefit to customers, complementing the recent GST reduction. The government cut GST on motorcycles under 350cc from 28% to 18%, effective September 22, 2025.

The two-wheeler segment has not yet reflected significant benefits from the recent GST rate cut, as buyers are gradually returning to showrooms. APL Apollo’s Q2 FY26 sales volume rose 13% YoY to 8,55,037 tons, while H1 FY26 cumulative sales increased 11% to 16,49,387 tons, indicating robust demand across segments.

Tata Motors moved up to the No. 2 spot in passenger vehicle sales in September, selling 40,594 cars. Mahindra & Mahindra sold 37,015 passenger vehicles in September 2025, edging past Hyundai, which sold 35,443 units, as per Vahan data.

Tata Motors moved up to the No. 2 spot in passenger vehicle sales in September, selling 40,594 cars, according to Vahan data.

APL Apollo’s Q2 FY26 sales volume rose 13% year-on-year to 8,55,037 tons. For H1 FY26, cumulative sales increased 11% to 16,49,387 tons, reflecting strong demand and robust market performance.

Atul Auto reported total sales of 3,503 units in September, up 4.2% year-on-year. Domestic sales declined 3% to 2,971 units.

“We extend our sincere gratitude to the Hon’ble Prime Minister Shri. Narendra Modi Ji for the transformative GST 2.0 reforms, which have given wings to the aspirations of millions of people around the country. Post announcement of GST 2.0 reforms, HMIL is witnessing a synergetic alignment of both domestic and export markets now growing in tandem – a true double-engine growth,” Tarun Garg, Wholetime Director & Chief Operating Officer, HMIL said.

Adding to that he mentioned that, “Our domestic sales in September stood at 51,547 units, driven by vibrant festive demand and strong customer interest across all segments. We have also witnessed highest-ever domestic SUV sales penetration in the history of the Company at 72.4%, with CRETA scoring the highest-ever monthly sales at 18,861 units. VENUE too reported a 20-month high sales volume of 11,484 units in September”.

Hyundai Motor India reported 51,547 units in domestic sales in September 2025, driven by GST cuts, festive demand, and strong consumer interest. SUVs contributed 37,313 units, marking the highest-ever share at 72.4% of total sales. The Hyundai Venue achieved its highest monthly sales in the last 20 months with 11,484 units sold.

On the exports front, cumulative shipments from April to September 2025 rose 17% YoY to 99,540 units, reflecting strong international demand.

Toyota Kirloskar Motor (TKM) announced total sales of 31,091 units in September 2025, up 16% year-on-year from 26,847 units in September 2024. Domestic sales stood at 27,089 units, while 4,002 units were exported.

“Thanks to the landmark GST reforms by the Government of India and the onset of the festive season, market sentiments have been upbeat. At TKM, we have passed on the full benefits of GST to our customers, which has further boosted demand across our portfolio. With the festive season gathering momentum, we are confident of a strong performance ahead. Right now, our foremost priority is to ensure timely deliveries so that customers can celebrate the festivities in their favourite Toyota, making this season truly special,” Varinder Wadhwa, Vice President, Sales-Service-Used Car Business, said.

JSW MG Motor reported strong year-on-year growth in September 2025, with total sales rising 34% to 6,728 units, reflecting robust market demand and festive season momentum, according to Bloomberg.

Mahindra & Mahindra has recorded its strongest monthly performance in September 2025, achieving total vehicle sales of 1,00,298 units, marking a robust 16% year-on-year growth compared to the same period last year. The company’s SUV division emerged as the primary growth driver, registering domestic sales of 56,233 units in September 2025, representing a substantial 10% increase over the 51,062 units sold in September 2024. More significantly, this figure reflects a dramatic 42.7% month-on-month surge compared to August 2025’s 39,399 units, highlighting the combined impact of festive season demand and the recently implemented GST 2.0 benefits.

The September performance stands in stark contrast to preceding months, with SUV sales showing consistent improvement. Comparing September’s SUV sales to earlier months in 2025 reveals the seasonal uptick: a 18.9% increase from June’s 47,306 units and a 12.8% rise from July’s 49,871 units. However, the most dramatic improvement came from August’s deliberately suppressed figures of 39,399 units, as the company had strategically reduced wholesale billing ahead of the GST rate changes.

Steel Strips Wheels reported a monthly turnover of Rs 410.6 crore, up 13.4% YoY, and a gross turnover of Rs 495.7 crore, up 12.3%. Growth in value terms was 13%, while volumes remained flat. Gains in aluminium, tractor, and truck segments were offset by declines in 2Ws, 3Ws, passenger car steel, and exports.

Motilal Oswal has raised FY26/FY27 volume growth estimates for 2Ws (4%/7.5%), PVs (3%/8%), CVs (5%/7%), and tractors (10%/6%). Top OEM picks include Maruti Suzuki and M&M, supported by new launches, exports, and positive rural sentiment, while ratings remain Neutral for TTMT, BJAUT, TVSL, and Sell for EIM.