September Auto Sales 2025 Live Updates: Tata Motors recorded strong sales in September 2025 across both commercial and passenger vehicle categories. The company’s total commercial vehicle (CV) sales jumped 19% year-on-year to 35,862 units. Domestic CV sales rose 16% to 33,148 units.
In the passenger vehicle (PV) segment, Tata Motors posted a sharp rise with 60,907 units sold, up 47%, while domestic PV sales grew 45% to 59,667 units. Electric vehicles (EVs) were the standout, with sales nearly doubling — up 96% at 9,191 units. For the second quarter of FY26 (July–September), Tata Motors reported total CV sales of 94,681 units, a 12% increase, with domestic CV sales up 9% year-on-year.
“GST rates from late September brought a good recovery in sales, bookings and sentiment,” Girish Wagh, Executive Director of Tata Motors Ltd.,said.
Hyundai Motor India recorded 51,547 units in domestic sales in September 2025, boosted by GST cuts, festive demand, and strong consumer interest. SUVs contributed 37,313 units, accounting for 72.4% of total sales, the highest-ever share for the segment. The Hyundai Venue achieved its best monthly performance in the last 20 months, with 11,484 units sold.
“Our domestic sales in September stood at 51,547 units, driven by vibrant festive demand and strong customer interest across all segments. We have also witnessed highest-ever domestic SUV sales penetration in the history of the Company at 72.4%, with CRETA scoring the highest-ever monthly sales at 18,861 units. VENUE too reported a 20-month high sales volume of 11,484 units in September,” Tarun Garg, Wholetime Director & Chief Operating Officer, HMIL said.
Mahindra & Mahindra sales in September 2025
Mahindra & Mahindra recorded its strongest monthly performance in September 2025, achieving total vehicle sales of 1,00,298 units, marking a robust 16% year-on-year growth compared to the same period last year. The company’s SUV division emerged as the primary growth driver, registering domestic sales of 56,233 units in September 2025, a substantial 10% increase over the 51,062 units sold in September 2024. More significantly, this figure reflects a dramatic 42.7% month-on-month surge compared to August 2025’s 39,399 units, highlighting the combined impact of festive season demand and the recently implemented GST 2.0 benefits.
Bajaj Auto sales in September 2025
Bajaj Auto reported total sales of 5.1 lakh units in September, up 9% year-on-year. Two-wheeler sales grew 8% to 4.3 lakh units, driven by domestic sales up 4% at 3.25 lakh units and exports surging 18% to 1.85 lakh units. Commercial vehicle sales also climbed 15% to 79,650 units, reflecting strong festive demand and robust market performance across segments.
The GST rate cut, which reduced taxes on small cars and auto components from 28% to 18%, is expected to immediately boost sales, especially among first-time and young buyers. Maruti Suzuki alone sold over 75,000 units in just four days (Sept 22–25), compared to 135,000 units in August.
Auto Sales September 2025 Live: Steel Strips posts 13% growth
Steel Strips reported total sales up 13% YoY, with tractor sales volumes rising 21%. Net turnover increased 13.4% to Rs 411 crore, and gross turnover grew 12.3% to Rs 496 crore. However, overall export volumes declined 66%.
Auto Sales September 2025 Live: Tata Motors likely to lead growth
Tata Motors is expected to post the highest growth, signaling a revival after the recent slowdown. New launches like the Harrier and Altroz refresh are yet to contribute fully.
Auto Sales September 2025 Live: M&M tractor division reports strong sales
September farm equipment sales surged 49% YoY to 66,111 units, with domestic sales up 50% at 64,946 units and exports rising 10% to 1,165 units. Year-to-date, total farm equipment sales increased 20% to 2.57 lakh units, driven by domestic growth of 20% to 2.47 lakh units and exports up 12% to 9,689 units.
Auto Sales September 2025 Live: Mahindra & Mahindra sales snapshot
Mahindra & Mahindra posted total auto sales of 1,00,298 units in September, up 16% YoY. UV sales rose 10% to 56,233 units, while total exports jumped 43% to 4,320 units. Domestic CV sales grew 18% to 26,278 units. SUV billings were slightly subdued due to limited trailer availability in the last 10 days of the month.
Auto Sales September 2025 Live: Mahindra & Mahindra posts 16% growth
Mahindra & Mahindra reported total vehicle sales of 1,00,298 units in September 2025, up 16% YoY. SUV retails saw a record-breaking surge during Navratri, growing over 60%.
Auto Sales September 2025 Live: Segment outlook – Dispatches
Two-Wheelers: Retail demand, already strong in July–August, has picked up further during Navratri after the Shradh period. Dealers report higher walk-ins and pent-up demand, though discounts have eased in the festive period, especially for entry-level models. The 2W segment is expected to post 11% YoY growth.
Commercial Vehicles: GST rate cuts impact sub-segments differently. Many HCV (60–70%) and ILCV (40%) buyers claim input tax credit, limiting benefits, while only 18% of SCV buyers claim ITC, making low-tonnage segments the biggest gainers. CVs have recovered since July–August, with 3% YoY growth expected in September dispatches.
Tractors: Strong rural sentiment, normal monsoon, healthy crop patterns, improved MSPs, and GST reduction to 5% on tractors and components have kept momentum high. Tractor dispatches are expected to rise 11% YoY.
Auto Sales September 2025 Live: Passenger vehicle discounts spur festive demand
Maruti Suzuki and other automakers have cut prices of entry-level cars, in some cases below GST-adjusted levels, to revive demand. However, wholesales in September are expected to be capped by limited dispatch days, with Motilal Oswal projecting 6% YoY growth.
Auto Sales September 2025 Live: Analysts expect strong recovery
Auto demand is showing a turnaround after three subdued weeks, with buyers delaying purchases due to GST rate cuts effective Sept 22 and the Shradh period. OEM dispatches, held back until Navratri, resumed in the last eight days of the month. Motilal Oswal expects wholesale growth of 13% in two-wheelers, 6% in passenger vehicles, 3% in commercial vehicles, and 11% in tractors. Discounts remain high in PVs but have eased YoY in 2Ws. Analysts see demand strengthening further, led by GST benefits and rural revival, with MSIL and M&M as top picks.
Auto Sales September 2025 Live: Festive mood returns to auto showrooms
With the GST rate cut on vehicles from 28% to 18% effective September 22 and the inauspicious Shradha period ending on September 21, buyers are back in showrooms. Automakers are optimistic that festive demand will drive a strong set of sales numbers for September.
Auto Sales September 2025 Live: Festive mood returns to auto showrooms
With the GST rate cut on vehicles from 28% to 18% effective September 22 and the inauspicious Shradha period ending on September 21, buyers are back in showrooms. Automakers are optimistic that festive demand will drive a strong set of sales numbers for September.
Escorts Kubota reported a sharp 47.6% year-on-year rise in total tractor sales at 18,267 units, compared to 12,380 units in the same month last year.
Auto Sales September 2025 Live: Bajaj Auto sales rise 9%
Bajaj Auto reported total sales of 5.1 lakh units, up 9% year-on-year. Two-wheeler sales grew 8% to 4.3 lakh units, driven by domestic sales up 4% at 3.25 lakh units and exports surging 18% to 1.85 lakh units. Commercial vehicle sales also climbed 15% to 79,650 units.
Auto Sales September 2025 Live: SML Isuzu sales slip 10%
SML Isuzu reported total sales of 950 units, down 10% year-on-year. Passenger vehicle sales fell 10% to 580 units, while cargo vehicle sales declined 9% to 370 units, as per the exchange filing.
Auto Sales September 2025 Live: Welcome to our live coverage
Festive cheer, GST cuts and strong consumer sentiment set the stage for robust growth in the automobile sector in September. Stay tuned as we bring you the latest sales numbers and key insights from across the industry, updated in real time.