Mahindra is raising the bar in the electric vehicle segment, first with the launch of the BE 6e and XEV 9e, and now with a partnership with the music app Gaana for both EVs. The company promises to take music quality and experience to the next level, as the BE 6e and XEV 9e are the only made-in-India vehicles equipped with Dolby Atmos.
With cutting-edge technology, Gaana seamlessly integrates into Mahindra’s electric vehicles, offering an audio experience enriched by Dolby Atmos. This technology enhances space, clarity, and depth, transforming the vehicle cabin into a dynamic soundscape that elevates every drive.
Yatish Mehrishi, CEO of Entertainment Network India Limited, shared his thoughts on the partnership, “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”
Mahindra BE 6e, XEV 9e: 1400 W Harman Kardon sound system
The BE 6e and XEV 9e are equipped with a premium 16 speaker Harman Kardon music system with Dolby Atmos. It is equipped with VenueScapes Live technology that recreates the acoustics of some concert venues, including the Royal Opera House in Mumbai, Boston Symphony Hall and Wembley Stadium. The audio quality is specifically optimized for every seat so that every note and beat’s clarity and depth can be heard clearly.