Hyundai India, the country’s second-largest carmaker, on Thursday, inaugurated India’s first Digital Automative Experience Outlet – Unity Hyundai. The first ‘Unity Hyundai’ outlet has been opened in Delhi that will offer an all-digital experience to modern shoppers.
The new outlet will allow visitors to research, test-drive, part-exchange their old car and buy a new Hyundai car either with cash or through the company’s available finance packages. The company says that the Unity Hyundai outlet is designed to provide customers to easy-to-use, flexible and convenient thus giving people the freedom of purchase.
Y K Koo, Managing Director, HMIL commented: “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai – Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”
Though the company hasn’t said if it plans to open more such outlets, we expect to see them at least in major metropolitan cities. Similar to the first outlet, other Unity Hyundai digital outlets will be opened by Hyundai’s existing dealership partners.