TVS Motor Company kicked off the fifth edition of its flagship motorcycling festival, TVS MotoSoul, this weekend, drawing over 8,000 riders globally. The event’s biggest highlight was the debut of the Ronin Agonda and the unveiling of the TVS Apache RTX Anniversary Edition, commemorating the 20-year legacy of the iconic Apache nameplate.
The two-day festival serves as a vibrant hub for riding enthusiasts, showcasing new motorcycles, custom builds, and immersive experiences that capture the essence of motorcycling culture.
Apache’s 20-year milestone
The spotlight shone brightly on the Apache RTX Anniversary Edition, marking a milestone for the brand that has garnered 6.5 million customers globally since its 2005 debut.
This special edition celebrates two decades of the Apache series’ ‘track-to-road’ philosophy, which translates race-bred technology from TVS Racing into production models.
The bike features a striking black and champagne gold anniversary livery, complemented by limited-edition badging and a commemorative 20-year crest.
Sudarshan Venu, chairman, TVS Motor Company, said that this year’s MotoSoul is special as it coincides with the 20th year celebration of the Apache.
Ronin goes retro
TVS also introduced a new limited-edition variant for its modern-retro cruiser, the Ronin. Called the Ronin Agonda, this variant draws inspiration from the calm, confident aesthetic of Goa’s iconic Agonda Beach. It features a white-led colour palette with retro five-stripe graphics, reflecting the bike’s individualistic and modern-retro design philosophy, and is priced Rs 1,30,990 (ex-showroom).
“With the new Ronin Agonda, our custom creations, and the special Apache RTX Anniversary Edition, we are showcasing how TVS brands are evolving,” added Vimal Sumbly, head, Business, Premium, TVS Motor Company.
Custom bikes
Beyond the new launches, the festival showcased two stunning custom builds created in collaboration with Indonesia’s Smoked Garage:
Ronin Kensai: A cafe racer/bobber with a dual personality, featuring a floating industrial seat and fully adjustable air suspension;
Apache RR310 Speedline: Reimagined for maximum cornering and downforce, featuring slick tyres and complete fibre composite bodywork.
