Electric two wheeler maker Hero Electric today said it has inked a pact to launch its new bike ‘NYX’, priced at Rs 29,990 (on-road price), via online platform Paytm.
The product will be launched in 15 cities across the nation and will be followed by availability of e-bikes across all the local dealerships of Hero Electric.
“Amid growing awareness about sustainability, we have decided to launch the Hero Electric NYX on World Environment Day to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1000 units within the first two weeks of launch,” Sohinder Gill, CEO Hero Electric said in a statement.
Paytm Vice president Renu Satti said: “Paytm has accounted for 5 per cent of the pan-India sales of Hero Electric in the last month. We are expecting a similar demand for NYX on our platform.”