BMW Group India has announced that it has sold 3,680 cars (BMW and Mini) and 1,810 motorcycles (BMW Motorrad) in the first quarter of 2024 (January – March). BMW sold 3,510 units and MINI 170 units.
The luxury brand says it recorded over 51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its sports activity vehicles, luxury class and electric vehicles. Models like the BMW X7, BMW X3, BMW X1 and BMW 3 Series were sold-out.
Vikram Pawah, President, BMW Group India said, “BMW Group India has posted strong performance in the first quarter of the year. Breaking earlier records, Q1 car sales achieved new heights with successful growth of over 51%! Our firm leadership in the luxury electric car market remains undisputed thanks to the most diverse range of products. The exclusive BMW Luxury Class has also assumed a segment-leading position. Our key car models are at the top of their game and with significant new launches in the pipeline, we will raise the heat in luxury market.”
During the first three months of 2024, BMW Group delivered 211 EVs (26%) in the country. The company claims the BMW i7 took the prime position as the largest selling EV, reflecting the growing allure of sustainable mobility in flagship segment. The most elaborate range of luxury EVs on offer – BMW i7, BMW iX, BMW i4, BMW iX1 and MINI SE – fuelled greater demand among customers. The much-awaited BMW i5 will be launched soon and will further augment the EV portfolio.