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The subject of automobile design is fascinating but not everyone has the eye for a great design. It could take years to perfect a concept but if the beginning is promising, the end result could be achieved sooner than later. One concept we came across is a remodel of the iconic Hindustan Ambassador, imagined by Tugbotz Design. It is a modern-day interpretation of the Ambassador into a sleek looking saloon car that retains the icon's design in a very subtle way. (Image: Facebook/Tugbotz)
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The very first car to be manufactured and sold in India, the Ambassador was based on the Morris Oxford III. It dominated the Indian market for decades owing to the space it offered and the sheer sturdy build quality compared to its rivals. Even today, the Ambassador is a much celebrated car for the legacy it created for itself. (Image: Facebook/Tugbotz)
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The Ambassador was the vehicle of choice from high ranking government officials and families to taxis. It was in production for 56 years during which it did not undergo a lot of design changes and hence became milestone for the Indian automotive industry, remaining true to its symbolism. Many prominent Indian designers like DC Design have had a go at redesigning the Ambassador. (Image: Facebook/Tugbotz)
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Tugbotz iteration of the Ambassador caught our attention and will do justice to your time spent on this page as well. The design house states that 'the idea was to not only revive the legend, but re-interpret it in today's modern context. While taking some cues from the original car we have completely readressed the proportions to communicate it's aristocratic nature, purposeul demeanour and an unparalled sense of security and a cocooned feeling for it's occupants'. (Image: Facebook/Tugbotz)
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The Hindustan Motors Ambassador is expected to make a comeback in India in a French avatar. PSA Groupe's India strategy includes the Ambassador brand and its revival. Not many details are known about the modern Ambassador or what type of car will it be rolled out again as. But one thing's certain that when it does, it will be a momentous day in India. (Image: Facebook/Tugbotz)
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