Tata Motors has officially entered the Dominican Republic market through a strategic partnership with Equimax, its authorised distributor. This launch marks a significant milestone in Tata Motors’ global expansion strategy and introduces its portfolio of commercial vehicles to meet the needs of the region’s logistics, infrastructure, and last-mile delivery sectors.
Tata CV product line
The product lineup includes the Tata Super Ace for last-mile delivery, the Tata Xenon pickup, the Ultra range of trucks (T.6, T.7, T.9) for intra-city logistics, and the LPT 613 tipper for construction and infrastructure applications.
Speaking at the launch, Asif Shamim, Head – International Business, Tata Motors Commercial Vehicles, said, “The Dominican Republic presents a high-potential market aligned with Tata Motors Commercial Vehicles’ global growth ambitions. With its growing economy and infrastructure, our advanced commercial vehicle solutions are well-positioned to support national development goals.”
He added, “Backed by Equimax’s strong local presence, we aim to deliver unmatched value through reliable products, efficient service, and long-term customer support for meeting the aspirations of transporters and businesses in the country.”
Gabriel Tellerias, President, Equimax, added, “The introduction of Tata Motors’ globally trusted commercial vehicles marks an important milestone for the Dominican Republic’s transport and logistics sector. These vehicles have been carefully selected from Tata Motors’ expansive portfolio and reflect a clear understanding of local business needs.”
He added, “Our priority will be to ensure a superior ownership experience through Equimax’s strong commitment to exceptional after-sales service, offering customers timely support and long-term value. We value our partnership with Tata Motors and look forward to driving growth and progress together in the Dominican Republic.”
Tata’s CV range sales
Tata Motors’ commercial vehicles are sold in over 40 countries worldwide, with a portfolio that spans sub-1-tonne mini-trucks to 60-tonne heavy-duty trucks and 9- to 71-seater passenger transport solutions.
Key Highlights of the Launch:
Segment-Centric, Application-focused Vehicles:
- Super Ace: Ideal for FMCG, e-commerce, and food delivery
- Xenon: Available in single and double cabin, suited for cargo and utility
- Ultra Range: Built on a next-gen smart truck platform for urban logistics
- LPT 613: Designed for construction and infrastructure sectors
Customer-Centric Services:
- Extended warranty of up to 5 years or 200,000 km on select models
- Equimax’s strategically located service centers ensure easy access to genuine spares and timely maintenance