Mahindra became the second-highest SUV seller in India in March, after Maruti Suzuki, dispatching 48,048 units last month in the domestic market, recording a YoY growth of 18 per cent. In fact, the Chakan-based carmaker recorded the highest ever SUV annual sales in FY25 with 551,487 units sold during the same period, a growth of 20 per cent over the previous fiscal.
Overall, Mahindra narrowly missed out the second spot in passenger vehicle sales last month, trailing Hyundai and Tata Motors by very few numbers. The Korean registered a volume of 51,820 units whereas the latter recorded total domestic sales of 51,616 units in March 2025.
It should be noted that Mahindra dethroned Hyundai and Tata in February this year to become the second highest car manufacturer. Therefore, the battle for the number two spot has become very intense in the last few months. Until a couple of years ago, in the post-Covid era, monthly sales for Mahindra averaged between 20,000 and 30,000 units on a good month. So, how has Mahindra been able to turn the tables?
| Category | March 2025 (F25) | March 2024 (F24) | % Change | YTD March 2025 (F25) | YTD March 2024 (F24) | % Change |
| Utility Vehicles | 48,048 | 40,631 | 18% | 5,51,487 | 4,59,864 | 20% |
| Cars + Vans | 0 | 0 | – | 13 | – | -100% |
| Passenger Vehicles | 48,048 | 40,631 | 18% | 5,51,487 | 4,59,877 | 20% |
Growing SUV trend
Mahindra currently offers only utility vehicles (SUVs and MPVs) in its lineup. With the ever growing trend of SUVS and crossovers, it seems a smart decision by Mahindra to focus only on UVs. Even Maruti Suzuki, which has traditionally been known for its small cars, has been a huge benefactor in the last couple of years with the increasing popularity of SUVs and crossovers in India, registering a volume of 720,186 units.
Variety of SUVs in Mahindra lineup
Mahindra also benefits from the fact that it has one of the widest range of SUVs on offer in India. From small compact SUVs to large premium SUVs, Mahindra has almost an option to offer for every prospective SUV buyer. In fact, Mahindra is one of the few OEMs in India to offer a wide variety of powertrain choices: petrol, diesel, and electric.
Ramp in production & dispatch
Traditionally, long waiting periods has been an achilles heel for Mahindra stretching up to as high as two years for certain models. However, the homegrown carmaker closed the year with the highest Vahan registrations with 20 per cent growth in FY25, which helped in keeping the dealer inventory levels within acceptable limits. This has been archived due to the company’s efforts of streamlining and expanding its production capabilities by optimising all its facilities.