Maruti Suzuki and Mahindra & Mahindra are expected to hold car prices steady in January, even as cost pressures persist across the passenger vehicle industry, sources tell us. Together, the two automakers account for nearly 54 percent of India’s passenger vehicle market, with Maruti commanding about 41 percent share and Mahindra around 13.7 percent.
Industry executives said the cautious pricing stance reflects a broader effort to sustain demand momentum that has built up since the rollout of the GST 2.0 reforms, which have helped support showroom footfalls and booking pipelines in recent months.
Market Leaders Prioritise Demand
In contrast, Tata Motors has reiterated plans to raise prices across its passenger vehicle portfolio in the fourth quarter of the current financial year, citing higher commodity and input costs. The company has not disclosed the quantum or timing of the proposed hike. Hyundai Motor India, which holds around 12 percent market share, declined to comment on any potential January price revision.
Divergent Strategies
Meanwhile, MG Motor India has already announced a price increase of up to 2 percent, effective 1 January, making it one of the first mass-market carmakers to revise prices in the new calendar year. Sources also said Honda Cars India is evaluating a price increase across its entire model range from January, although the extent of the proposed revision is yet to be finalised.
