Lamborghini announced a milestone collaboration with the Plated Project to commemorate the brand’s 60th Anniversary in India. The art project is a celebration of the seamless fusion of artistic expression and Lamborghini’s innovative design in the automotive world.
With this collaboration, Lamborghini India brings one-of-its-kind immersive art showcase, ‘Shadanga’, harmonising the worlds of automotive excellence and artistic creativity. ‘Shadanga’ is an artistic endeavour, in partnership with The Plated Project that unveils the true essence of Lamborghini through the lens of the ancient ‘Shadanga’ – the six elements of Indian classical art.
Six visionary artists, each dedicated to one element of Lamborghini’s history transformed the brand’s iconic design language into captivating artworks. Each piece was then adorned by traditional Indian artisans. This finally culminated in a unique 6-piece mural of handcrafted canvases (30 inches), a set of exclusive digitally printed collector’s edition replicas on porcelain plates (7.5 inches), as part of the art showcase
The ‘Shadanga’ components include:
- Lavanya Yojana – Miura and the traditional symbols of beauty from Indian culture
- Pramana – Countach and an Indian architectural marvel
- Sadrisya – Diablo and a bull from Indian mythology
- Rupabheda – Huracán STO and the signature roar of the V10 engine and the Indian Ragmala
- Varnika Bhanga – Lamborghini’s Ad Personam program and the art of expression from Indian folk art, Kathakali
- Bhava – Revuelto’s futuristic design and a re-imagined Indian portrait
In line with the Plated Project’s mission of using art against hunger, this collaboration will result in 6,000 meals being donated to the needy and it represents Lamborghini’s commitment to social responsibility and the fusion of art for a greater cause.
Sharad Agarwal, Head of Lamborghini India, said, “As we celebrate 60 years of Lamborghini’s relentless pursuit of excellence, we are delighted to join hands with ‘The Plated Project’ to create a truly exceptional art showcase, ‘Shadanga’. This initiative not only pays homage to our iconic brand but also contributes to a meaningful cause.”
Chitresh Sinha, the founder of The Plated Project added, “Our mission has always been to tell impactful stories using the power of art. ‘Shadanga’ was the perfect opportunity to do this as it offered us incredible breadth to tell captivating stories of Lamborghini’s journey through six decades by juxtaposing them on elements from India’s art and cultural history. We worked with an incredible set of artists and artisans with each piece taking us over 120 hours to complete.”
In celebration of Lamborghini’s 60th Anniversary, the Plated Project will create a “Limited Edition” series of 100 sets, a replica of each art piece as miniature porcelain collectible plates, making them valuable memorabilia from this exceptional project.
