Yamaha marked an important milestone as it expanded its Blue Square network to 300 showrooms across India. The Blue Square dealerships is Yamaha’s attempt at building a strong network under the Yamaha Blue theme and offering customers a superior end-to-end experience.
In 2019, Yamaha introduced the concept of Blue Square showrooms as part of the “Call of the Blue” campaign, which was designed to offer customers a comprehensive solution for all their biking needs. In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.
The “Blue” theme represents the brand’s proud racing legacy, and “Square”, symbolising a curated platform for Yamaha’s exhilarating, sporty, and stylish range of two-wheelers. Yamaha even has a dedicated website for the Blue Square range of showrooms.
Speaking on this momentous occasion, Eishin Chihana, Chairman, Yamaha Motor India, said, “Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”.
Yamaha India lineup
The track-oriented R3, the street fighter MT-03 and the maxi-sports AEROX 155 scooter are exclusively sold through Blue Square. Besides the above-mentioned models, these premium outlets also showcase other motorcycles like YZF-R15 V4, YZF-R15S V3, MT-15 V2, FZS-Fi Version 4.0, FZS-Fi Version 3.0, FZ-X, and scooters like Fascino 125 FI Hybrid, and Ray ZR 125 FI Hybrid.
Additionally, these outlets also display Yamaha’s Exclusive range of apparels & accessories. Out of 300 Blue Square showrooms operational across India, Yamaha has 129 outlets in southern India, 81 in eastern part, 54 in western region and 37 in northern part.
