TVS Motor confirmed a sponsorship contract with Formula F2 racer Kush Maini. This action demonstrates TVS Racing’s commitment to Indian motorsport. According to the company, it is India’s first factory racing team and the originator of the One Make Championship (OMC) in India.
TVS Motor: OMC Programme
The TVS OMC programme, which consists of four categories in India: rookie, women’s, media, and expert, and the TVS Asia One Make Championship, made its foray in 2022 on international tracks. This programme of TVS Motor has trained and given various opportunities to over 5,000 racers to showcase their skills.
Speaking on the collaboration, Vimal Sumbly, Head Business, Premium, TVS Motor Company, expressed, “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts in honing the talents of racers like Harith Noah, Aishwarya Pissay, and more on a global stage are a testament to our commitment to democratising motorsports.”.
Further, he added, “And our decision to sponsor Kush Maini underscores the same commitment to nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours.”
Expressing his enthusiasm for the partnership, Kush Maini said, “It’s an honour to be supported by TVS, a company that’s very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”
