Gen Z now affording luxury, one EMI at a time
Binita Sarma, a banker in Guwahati, Assam, uses no-cost EMI option from a private bank to purchase the latest iPhone. EMIs are popular among GenZs and millennials, making aspirational buying possible. Amazon's Prime Day saw a 30% growth in no-cost EMI purchases, with Samsung, Apple, and OnePlus leading the premium segment.