E-commerce, Tier-2 demands push India’s Korean beauty wave
Korean beauty is becoming increasingly popular in India's e-commerce and retail industry, with an expected growth of $400 million to $1.5 billion by 2030. The rise of K-culture, along with the influence of quick commerce and social media, has contributed to this trend. The demand for K-beauty products is also growing in smaller towns, highlighting the importance of customer loyalty.