India FMCG growth hit by GST 2.0 disruption; Rural demand growth outpaces urban
NielsenIQ's report reveals a slowdown in Indian FMCG sales growth due to GST rate changes. However, value growth increased by 12.9%, with rural areas surpassing urban areas for the 7th quarter. The report also discusses the impact of e-commerce and economic measures on consumption. Despite hurdles, the sector remains strong, with rural markets driving growth.