Triumph plays its cards right to beat Hero-Harley in India
Triumph has surpassed Harley-Davidson in the Indian market by selling 68,673 units of its Speed 400 and Scrambler 400 X models in just two years. This can be attributed to their partnership with Bajaj Auto and smart pricing strategy, catering to a wider customer base. In contrast, Harley-Davidson's partnership with Hero MotoCorp has not been able to keep up with this success.