In order to penetrate the Indian market, Nissan India has resorted to the strategy of promoting the Datsun brand in the tier 2, tier 3 and small towns, while Nissan will be the brand for premium customers in the urban pockets of the country.
In an exclusive interaction with FE at the Auto Expo 2016, Guilamme Sicard, president Nissan India operations said that the company is opening outlets mostly in the Tier 2, Tier 3 and Tier 4 cities and most of them are Datsun outlets.
“We are targeting customers in that part of India, where customers wants to get access to the four wheeler products. The development of the network will be more in new and developing parts of India than the traditional hubs,” added Sicard.
In the Auto Expo 2016, Nissan showed a concept of Datsun Go Cross which is crossover concept.
