DriveX Mobility, a leading name in India’s pre-owned two-wheeler segment and a subsidiary of TVS Motor Company, has announced the appointment of Vipin Yadav as its new Vice President and Head of Marketing. This strategic move comes at a time when DriveX is accelerating its national expansion and reinforcing its position as a tech-driven, trusted mobility brand.
With over 17 years of experience in consumer marketing, Yadav brings a wealth of expertise in crafting impactful, customer-centric strategies. His prior leadership roles at Hisense India, Toshiba TV, and OPPO India have seen him steer successful brand initiatives and contribute significantly to market growth. At OPPO, he played a crucial role in shaping brand identity and driving expansion during a period of intense competition.
In his new role, Yadav will lead DriveX’s omnichannel marketing strategy, covering brand development, go-to-market initiatives, digital transformation, and customer engagement. His efforts will be pivotal in enhancing DriveX’s brand equity and delivering innovative customer experiences across both digital and physical touchpoints.
“We’re not just redefining the pre-owned two-wheeler market—we’re building a brand founded on innovation, trust, and customer-first thinking,” said Yadav. “I look forward to driving value through authentic, insight-led marketing.”
Strengthening Leadership for DriveX’s National Growth
As DriveX aims to scale operations to 500 outlets by 2027, Yadav’s appointment is seen as a key step in strengthening its leadership team. Known for combining creative storytelling with data-driven strategies, Yadav has built a reputation for delivering measurable business results and long-term brand value. He has also contributed to industry forums and academic institutions such as IIT Delhi and Symbiosis Pune.
Narain Karthikeyan, Founder & Director at DriveX, expressed confidence in Yadav’s leadership: “Vipin brings a deep understanding of the Indian consumer and an ability to translate insights into powerful brand actions. His leadership will be instrumental as we expand our footprint and continue to innovate.”
Yadav holds a dual MBA in Marketing from the International Management Institute, Europe, and the Indian Institute of Planning & Management, along with a Bachelor of Commerce from the University of Delhi.