Maserati has joined the electrification race and is leading among the Italian luxury brands as it has already produced one all-electric vehicle. The company is shifting towards sustainable mobility, which is a strategic shift towards commitment to long-term profitability and brand evolution while addressing the growing demand and need for environment-friendly solutions.
Maserati: Rich history and innovation
Maserati has been in the business for around 80 years and is recognized for its innovative ideas and remarkable Italian craftsmanship. The brand’s Modena-based manufacturing plant serves as the heart of the brand’s operations, providing to a global market spanning more than 70 countries.
Brand evolution and innovative ideas for its products have always been the main part of Maserati’s plans, this time, the company has also made electrification its topmost priority as the company is already designing and creating advanced electric propulsion systems to align with customer’s needs and industry’s trends.
Maserati: Electrified models
Maserati has already introduced its first two Battery Electric Vehicle (BEV) models: the GranTurismo Folgore and Grecale Folore. The brand shows its innovation by drawing inspiration from Formula E technology for performance and energy efficiency.
Maserati is looking forward to its electrification plan as they have more electric cars in the queue to launch such as the GranCabrio Folgore followed by MC20 Folgore, a large Electric Utility Vehicle (EUV) BEV, and the next generation of Quattroporte BEV.
Maserati is setting an example for other luxury brands to follow by embracing electrification and maintaining its commitment to Italian craftsmanship and engineering excellence.
