Rasna bets on ready-to-drink space with Jumpin launch
Rasna, the world's largest instant beverage maker, has launched a new brand called Jumpin in India's ready-to-drink fruit juice market. The brand is 100% Indian-made, supports local farmers and offers 10 essential vitamins with only 7 grams of added sugar. Priced between Rs 10-85, it aims to appeal to health-conscious consumers while remaining affordable.