The Range Rover Holland & Holland. BESPOKE LUXURY can be a challenging thing. Expensive jewellery requires an equally expensive safe to store it in. Now, we have a luxury SUV built around a pair of handcrafted shotguns. The SUV is impressive enough, the Range Rover. The guns are from an equally prestigious maker, Holland & Holland, the British gunsmith used by royalty and those who value brands and can afford them. The result is an ultra-luxury vehicle, a one-of-a-kind, called the Range Rover Holland & Holland. This is the most expensive SUV ever produced in Jaguar–Land Rover’s history. This special edition—which costs $100,000 more than the top-of-the-line long-wheelbase Range Rover Autobiography Black on which it’s based—is a collaboration between the company’s Special Vehicle Operation (SVO) and Holland & Holland. The new 4×4 is a sign of Tata-owned Land Rover’s plans for extending its reach in the high-end luxury market and also reflects the style of Holland & Holland, a firm which dates back to 1835, holds a royal warrant and specialises in bespoke double-barrelled guns for people with lots of money and class. The average shotgun costs $45,000 and the top-of-the-line ‘Royal’ double barrel shotgun costs $277,000, almost as much as this special-edition vehicle. In this case, the twin shotguns and the SUV it is designed around for will come for $285,000. What distinguishes the vehicle is the signature Holland & Holland Green livery, which extends to the grille, mirrors and bonnet vent. Even the door accents and the tailgate sport Holland & Holland badging. So what makes this Range Rover worth so much more than any other luxury SUV? The Holland & Holland edition comes with finest soft-touch leather and its interior woodwork is cut from a single piece of walnut. The walnut is also finished with oil to resemble the stocks of Holland & Holland’s classic guns. The inside of the Range also features embroidered Holland & Holland logos and engraved metallic accents. This is a vehicle to be seen in, and not in the driver’s seat. The rear seats resemble executive jet-style reclining seats, retractable tray tables in matching walnut and two large-sized multimedia screens. It comes with a 500 horsepower supercharged V8 from Jaguar’s XJR supercar. Exclusivity is guaranteed even without the price tag. Only 40 Holland & Holland special-edition Land Rovers will be made initially. Of course, anyone who buys this ultra-luxury vehicle will have to have access to official game hunting areas whether it is pheasants or partridges or something bigger. The real pleasure in owning this vehicle is going to the tailgate and removing the panel to reveal a carbon fibre and aluminum gun case that slides out. Like the rest of the car, it’s finished in utra-fine leather and polished walnut.
