‘BMW Experience’ showcased the complete range of sedans and SAVs.
BMW India put its entire product portfolio through its paces during the ‘BMW Experience Tour 2014’ in Lucknow – the eleventh city to host the 12 city tour.
‘BMW Experience’ showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating the driving dynamics on a specially designed test course.
“With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment,” said Philipp von Sahr, President, BMW Group India.
The event hosts separate sessions for the sedans and SAVs (Sports Activity Vehicle), BMW Dynamic Drive will highlight the dynamic superiority of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the range of SAVs.
Customers drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the dynamism and innovative technology of BMW cars.
The event also provides customers the unique opportunity to experience the thrill of BMW M cars. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M range offers an unmatched experience of exclusive, high-performance driving.
With BMW X ramps and obstacles like articulation humps, steep hill and Incline, the event provides customers an opportunity to experience the BMW X range with the BMW X6, the BMW X5 and the BMW X3. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
Throughout the Experience Tour, a special structure is created in each city, representing BMW’s premium experience of international standards. The weather proof, air-conditioned structure, accommodates the reception, briefing and display areas.
A special women and kids zone will ensure an entertaining time for the entire family. The kid’s section will also feature a special ‘Sony PlayStation Zone’ where kids can enjoy driving the BMW cars in the virtual world with Sony PlayStation3.
The Tour is slated to reach 12 cities across the nation including Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, and Delhi.
