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A wealthy Swedish entrepreneur challenged the Rolls-Royce Bespoke Collective to create a one-of-a-kind Phantom with an interior that matches his passion and obsession with flowers. The car is a tribute to his daughters, all four of whom are named after flowers.
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The Rolls-Royce Bespoke Collective comprising designers, craftspeople and engineers have been able to create a vision of flowers, by ONE MILLION EMBROIDERED STITCHES to create the floral ambience in the cabin of the car.
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The Rose Garden at their facility in Goodwood was used as the inspiration for the design of the embroidery, for the designer Ieuan Hatherall, a Bespoke Designer for Rolls-Royce and it is the only place in the world where the Phantom Rose is grown.
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The Phantom uses a colour scheme of peacock blue on the exterior and the wheels feature twinned pinstripe in Charles Blue. The interior is laid out in Charles Blue coloured leather and features peacock blue piping.
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As you open the doors of this Phantom, you are greeted with subtle floral pattern, but once you enter the cabin, it is when the whole craftsmanship comes to life. The Phantom Rose which is the main flower that is used, in embroidered in varying stages of maturity, from bud to full bloom, in an asymmetrical design that appears to grow across the roof lining, from the rear of the car.
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The patron’s family, played a major role in speccing up the car. His wife designed the umbrellas while his daughter Magnolia chose the Peacock blue exterior colour of the car.

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