Citroen is embarking on an ambitious journey with its network expansion program aiming to establish 200 sales and service touchpoints by the end of 2024.
The addition of new dealerships, in markets across urban, semi-urban, and rural markets will significantly increase Citroen’s footprints to over 200 from the existing 58 across India, this is a 400% growth in network.
What Citroen says
Commenting on the network expansion Shishir Mishra, Brand Director, Citroen India, remarked, “We are looking to aggressively make Citroën available to consumers and extend the potential of our products beyond Tier I/Tier II cities. Our focus extends to Tier III and even Tier IV markets, strategically chosen for their proximity to Tier I and Tier II cities and their potential for substantial growth.”
He added, “These markets boast burgeoning consumer bases eager for enhanced accessibility to quality products and services. By investing in these regions, we aim to not only capture emerging opportunities but also contribute to the socio-economic development of smaller urban centres, fostering prosperity and inclusivity across diverse geographical landscapes.”
Earlier this year, Stellantis, reinforced its commitment to India with an additional Rs 2,000 crore investment under its Citroen brand, underscoring the company’s dedication to Citroen’s growth in India.
