Okaya EV announces new brand identity for electric 2Ws, 3Ws this month

Okaya EV will start the new year with a new brand identity for its two-wheeler and three-wheeler portfolios.

Okaya EV
Okaya EV new brand identity (Image: Okayay EV)

Okaya EV has not been able to establish itself as a top two-wheeler EV manufacturer in the country but that doesn’t stop the homegrown EV to aim for the sky. The company has announced its new brand identity including a reimagined name and logos crafted exclusively for its 2-wheeler and 3-wheeler portfolio which will be unveiled later this month.

The new identity will embody Okaya EV’s vision of blending its trusted legacy in battery technology with a forward-thinking approach to sustainability, modern design, and innovation. This step reflects the brand’s ambition to lead the upscale market by offering premium electric motorcycles, scooters, and three-wheelers designed to meet the evolving needs of new-age consumers. 

Okaya EV new brand identity

Speaking about the new brand identity, Anshul Gupta, Managing Director, Okaya EV, said:  “As we welcome 2025, this new visual identity represents a transformative journey for Okaya EV. It is a bold statement of our commitment to innovation, sustainability, and delivering premium electric mobility solutions. This milestone sets the tone for an extraordinary year ahead, where we aim to empower our customers with smarter, greener, and more connected lifestyles.”

Okaya EV has reaffirmed its focus on delivering superior quality, aspirational designs, a wide network, and sustainable solutions through this transformation. Its upcoming portfolio promises to seamlessly combine advanced features with affordability, empowering customers to embrace smarter and greener lifestyles.

The much-anticipated unveiling of Okaya EV’s reimagined visual identity is expected to mark a significant milestone, showcasing the brand’s evolution as a pioneer in electric mobility. With a focus on innovation, design, safety, and sustainability, Okaya EV is poised to captivate audiences and redefine the future of transportation in India.

The last major development from Okaya EV was the launch of Ferrato Disruptor in May 2024. Priced at Rs 1.60 lakh (ex-showroom), this electric bike offers a range of 129 km. Deliveries of the Disruptor were supposed to begin by August 2024 but there is no clarity on the same.

This article was first uploaded on January two, twenty twenty-five, at forty-four minutes past four in the afternoon.