Auto Sales September 2025 Live: Tata Motors takes No. 2 spot, sells 40,594 PVs; Hyundai sales surge on GST cuts, festive demand, SUVs lead

Tata Motors moved up to the No. 2 spot in passenger vehicle sales in September, selling 40,594 cars. Mahindra & Mahindra sold 37,015 passenger vehicles in September 2025, edging past Hyundai, which sold 35,443 units, as per Vahan data.

APL Apollo’s Q2 FY26 sales volume rose 13% year-on-year to 8,55,037 tons. For H1 FY26, cumulative sales increased 11% to 16,49,387 tons, reflecting strong demand and robust market performance.

“We extend our sincere gratitude to the Hon’ble Prime Minister Shri. Narendra Modi Ji for the transformative GST 2.0 reforms, which have given wings to the aspirations of millions of people around the country. Post announcement of GST 2.0 reforms, HMIL is witnessing a synergetic alignment of both domestic and export markets now growing in tandem – a true double-engine growth,” Tarun Garg, Wholetime Director & Chief Operating Officer, HMIL said.

Adding to that he mentioned that, “Our domestic sales in September stood at 51,547 units, driven by vibrant festive demand and strong customer interest across all segments. We have also witnessed highest-ever domestic SUV sales penetration in the history of the Company at 72.4%, with CRETA scoring the highest-ever monthly sales at 18,861 units. VENUE too reported a 20-month high sales volume of 11,484 units in September”.

Toyota Kirloskar Motor (TKM) announced total sales of 31,091 units in September 2025, up 16% year-on-year from 26,847 units in September 2024. Domestic sales stood at 27,089 units, while 4,002 units were exported.

“Thanks to the landmark GST reforms by the Government of India and the onset of the festive season, market sentiments have been upbeat. At TKM, we have passed on the full benefits of GST to our customers, which has further boosted demand across our portfolio. With the festive season gathering momentum, we are confident of a strong performance ahead. Right now, our foremost priority is to ensure timely deliveries so that customers can celebrate the festivities in their favourite Toyota, making this season truly special,” Varinder Wadhwa, Vice President, Sales-Service-Used Car Business, said.

Mahindra & Mahindra has recorded its strongest monthly performance in September 2025, achieving total vehicle sales of 1,00,298 units, marking a robust 16% year-on-year growth compared to the same period last year. The company’s SUV division emerged as the primary growth driver, registering domestic sales of 56,233 units in September 2025, representing a substantial 10% increase over the 51,062 units sold in September 2024. More significantly, this figure reflects a dramatic 42.7% month-on-month surge compared to August 2025’s 39,399 units, highlighting the combined impact of festive season demand and the recently implemented GST 2.0 benefits.

The September performance stands in stark contrast to preceding months, with SUV sales showing consistent improvement. Comparing September’s SUV sales to earlier months in 2025 reveals the seasonal uptick: a 18.9% increase from June’s 47,306 units and a 12.8% rise from July’s 49,871 units. However, the most dramatic improvement came from August’s deliberately suppressed figures of 39,399 units, as the company had strategically reduced wholesale billing ahead of the GST rate changes.

Motilal Oswal has raised FY26/FY27 volume growth estimates for 2Ws (4%/7.5%), PVs (3%/8%), CVs (5%/7%), and tractors (10%/6%). Top OEM picks include Maruti Suzuki and M&M, supported by new launches, exports, and positive rural sentiment, while ratings remain Neutral for TTMT, BJAUT, TVSL, and Sell for EIM.

Tata Motors is expected to post the highest growth, signaling a revival after the recent slowdown. New launches like the Harrier and Altroz refresh are yet to contribute fully.

Mahindra & Mahindra posted total auto sales of 1,00,298 units in September, up 16% YoY. UV sales rose 10% to 56,233 units, while total exports jumped 43% to 4,320 units. Domestic CV sales grew 18% to 26,278 units. SUV billings were slightly subdued due to limited trailer availability in the last 10 days of the month.

Two-Wheelers: Retail demand, already strong in July–August, has picked up further during Navratri after the Shradh period. Dealers report higher walk-ins and pent-up demand, though discounts have eased in the festive period, especially for entry-level models. The 2W segment is expected to post 11% YoY growth.

Commercial Vehicles: GST rate cuts impact sub-segments differently. Many HCV (60–70%) and ILCV (40%) buyers claim input tax credit, limiting benefits, while only 18% of SCV buyers claim ITC, making low-tonnage segments the biggest gainers. CVs have recovered since July–August, with 3% YoY growth expected in September dispatches.

Tractors: Strong rural sentiment, normal monsoon, healthy crop patterns, improved MSPs, and GST reduction to 5% on tractors and components have kept momentum high. Tractor dispatches are expected to rise 11% YoY.

Auto demand is showing a turnaround after three subdued weeks, with buyers delaying purchases due to GST rate cuts effective Sept 22 and the Shradh period. OEM dispatches, held back until Navratri, resumed in the last eight days of the month. Motilal Oswal expects wholesale growth of 13% in two-wheelers, 6% in passenger vehicles, 3% in commercial vehicles, and 11% in tractors. Discounts remain high in PVs but have eased YoY in 2Ws. Analysts see demand strengthening further, led by GST benefits and rural revival, with MSIL and M&M as top picks.

With the GST rate cut on vehicles from 28% to 18% effective September 22 and the inauspicious Shradha period ending on September 21, buyers are back in showrooms. Automakers are optimistic that festive demand will drive a strong set of sales numbers for September.

Bajaj Auto reported total sales of 5.1 lakh units, up 9% year-on-year. Two-wheeler sales grew 8% to 4.3 lakh units, driven by domestic sales up 4% at 3.25 lakh units and exports surging 18% to 1.85 lakh units. Commercial vehicle sales also climbed 15% to 79,650 units.

Festive cheer, GST cuts and strong consumer sentiment set the stage for robust growth in the automobile sector in September. Stay tuned as we bring you the latest sales numbers and key insights from across the industry, updated in real time.