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December 5, 2025
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Sofitel Mumbai BKC
Overview
The brand game hasn’t just changed. The rules are being rewritten in real time.
Budgets are back. Campaigns are bigger. But consumer trust? That’s harder to earn and even harder to hold. In a year shaped by creator-led storytelling, regional cultural surges, and AI-driven marketing at scale, brands are confronting a tougher question than ever: Are we making noise, or are we making impact?
India’s advertising market is set to hit $15.78 billion in 2025, led by TV & video, but rapidly shifting toward digital and programmatic dominance.
FE BrandWagon Conclave 2025 brings India’s most influential marketers, advertisers, and media strategists under one roof to reset the conversation. This year’s theme “The Great Brand Reset” dives deep into what makes modern brands stick in a fragmented, fast-moving landscape.
Event Pictures
BROAD TOPIC OF DISCUSSION
How brands are adapting to a fragmented attention economy, declining consumer trust, and shifting expectations.
Understanding the evolving role of creators in storytelling, credibility, and long-term brand building.
The rise of Bharat: Crafting campaigns that are culturally rooted, language-first, and locally resonant.
The collision of automation and imagination, how generative tools are reshaping content, campaigns, and workflows.
From mass reach to precision: Rethinking media investments, platform strategy, and what performance actually means.
How brand teams are reorganising for speed, adaptability, and integrated thinking across creative, media, and tech.
WHO SHOULD ATTEND
- CEOS
- CMOS
- BRAND HEADS
- MARKETING HEADS
- DIGITAL LEADS
- CREATIVE DIRECTORS
- COMMUNICATION HEADS
- MEDIA PLANNERS
- PLATFORM LEADS
- CONTENT ENTREPRENEURS
- AGENCY LEADERS
- FOUNDERS
Keynote Address speaker
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Snehasis Bose
Group Chief Strategy Officer, Saatchi & Saatchi India, BBH India and Saatchi Propagate
Meet Our Speakers
Dr. Aditi Govitrikar
Supermodel,
Former Mrs World,
Mental Health Advocate and
Actor
Amiya Swarup
Partner – Marketing Advisory,
EY
(Moderator)
Aparna Ravi
Marketing Head - Titan Watches,
Titan Company Limited
Dr. Ashish Bajaj
Group Chief Marketing Officer,
Narayana Health
Harikrishnan Pillai
CEO & Co-Founder,
TheSmallBigIdea
Kartik Mahadev
Chief Marketing Officer,
Zee Entertainment Enterprises Ltd
Manisha Kapoor
CEO & Secretary General, The Advertising Standards Council of India
MVS Murthy
Chief Marketing Officer,
Federal Bank
Neilesh K.Talreja
Founder,
UCID Advertising
Nitin Burman
Chief Revenue Officer,
Balaji Telefilms
Nishant Kedia
Chief Marketing Officer - India,
Rebel Foods
Payal Vaidya
Chief Experience Officer,
VML India
Rajiv Dingra
Founder and CEO,
ReBid
Ramya Ramachandran
Founder & CEO,
Whoppl
Shantiswarup Panda
Head of Marketing & Visual Merchandizing - Indriya,
Aditya Birla Jewellery
Siddharth Jalan
Founder & Chief Brand Strategist,
SquidJC Media
Siddharth Kumar Tewary
Founder & Chief Storyteller,
Swastik Stories
Sai Narayan
Chief Marketing Officer,
PolicyBazaar.com
Subhankar Sengupta
Chief Marketing Officer &
Country Head – Alternate Channels,
IndiaFirst Life
Vaibhav Pandit
Founder and Creative Director,
ADbhoot
Vishal Sagar
Director – Brand,
Creative Strategy & Social,
Pocket FM
Vishal Sharma
Chief Sales & Marketing Officer,
Raymond Realty
Agenda
Registration & Welcome Coffee
Opening Remarks
Keynote Address: The Operating System for Marketing 2030
- Snehasis Bose, Group Chief Strategy Officer, Saatchi & Saatchi India, BBH India and Saatchi Propagate
Panel Discussion: From Trust to Loyalty: Staying Relevant in an Age of Choice
- Neilesh K. Talreja, Founder, UCID Advertising
- Payal Vaidya, Chief Experience Officer, VML India
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Rajiv Dingra, Founder and CEO, ReBid
- Vishal Sharma, Chief Sales & Marketing Officer, Raymond Realty
- Roshun Povaiah, Editor, Financial Express Digital (Moderator)
Fireside Chat: Navigating the Creator Economy
- Dr. Aditi Govitrikar, Supermodel, Former Mrs World, Mental Health Advocate and Actor
- Manisha Kapoor, CEO & Secretary General, The Advertising Standards Council of India
- Yashvendra Singh, Editor, Financial Express B2B Verticals (Moderator)
Panel Discussion: Bharat’s Cultural Canvas – Regional and Vernacular Strategies
- Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Ltd
- MVS Murthy, Chief Marketing Officer, Federal Bank
- Shantiswarup Panda, Head of Marketing & Visual Merchandizing - Indriya, Aditya Birla Jewellery
- Subhankar Sengupta, Chief Marketing Officer & Country Head – Alternate Channels, IndiaFirst Life
- Amiya Swarup, Partner – Marketing Advisory, EY (Moderator)
Fireside Chat: Purpose vs. Performance – The Great Brand Dilemma
- Dr. Ashish Bajaj, Group Chief Marketing Officer, Narayana Health
- Sai Narayan, Chief Marketing Officer, PolicyBazaar.com
- Sandeep Soni, Senior Assistant Editor, Financial Express B2B (Moderator)
Lunch
Panel Discussion: Entertainment x Advertising: Brands as Culture-Makers
- Nitin Burman, Chief Revenue Officer, Balaji Telefilms
- Siddharth Kumar Tewary, Founder & Chief Storyteller, Swastik Stories
- Vishal Sagar, Director – Brand, Creative Strategy & Social, Pocket FM
- Sandeep Soni, Senior Assistant Editor, Financial Express B2B (Moderator)
Panel Discussion: Celebrity Endorsements 3.0
- Aparna Ravi, Marketing Head - Titan Watches, Titan Company Limited
- Siddharth Jalan, Founder & Chief Brand Strategist, SquidJC Media
- Yashvendra Singh, Editor, Financial Express B2B Verticals (Moderator)
Panel Discussion: The Future of Storytelling – Humour, Virality & Authenticity
- Harikrishnan Pillai, CEO & Co-Founder, TheSmallBigIdea
- Nishant Kedia, Chief Marketing Officer – India, Rebel Foods
- Ramya Ramachandran, Founder & CEO, Whoppl
- Vaibhav Pandit, Founder & Creative Director, ADbhoot
- Roshun Povaiah, Editor, Financial Express Digital (Moderator)
Vote of Thanks
Ceremony: Awards Ceremony
WHY ATTEND
DECODE THE NEW BRAND PLAYBOOK
Understand how influence, identity, and impact are being redefined in a fragmented, creator-first, AI-powered world.
HEAR FROM THE FRONTLINES
Get insights from top CMOs, platform leaders, content creators, and media innovators shaping the future of brand storytelling.
TURN INSIGHT INTO ACTION
Walk away with real strategies—from regional brand building to org restructuring—that you can apply to stay relevant and ahead.
WHY PARTNER
Boost Brand Exposure and Recognition
Put your brand in front of a carefully selected group of industry experts and decision-makers and greatly increase your visibility and brand recall.
Engage With a Focused, Influential Audience
The platform brings together top industry leaders offering you access to the key players driving business growth and strategic partnerships.
Establish Thought Leadership and Trust
Highlight your company’s knowledge and insights, positioning your brand as a credible and authoritative voice in the industry.
Drive Qualified Leads and Sales Opportunities
Connect with participants to generate high-quality leads and convert them into tangible sales results.
Venue
Sofitel Mumbai BKC
C 57, G Block BKC, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400098
Contact Us
For Sponsorship Opportunity
- Ankush Madan ankush.madan@financialexpress.com +91 98100 91664
- DEEPIKA PAWAR deepika.pawar@financialexpress.com +91 99711 29087
For Delegate Query
- Rishi Raj Singh rishi.singh@financialexpress.com +91 7428591776
Speaking Opportunity
- Dipanjan Mitra dipanjan.mitra@financialexpress.com +91 9999 049851
For Nominations
- Shagun Mishra shagun@financialexpress.com +91 93044 12377
- Priyanka Yadav priyanka.yadav@financialexpress.com +91 78387 03556
For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com
