5th Edition : Understanding the wheel of marketing
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November 29, 2024
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Four Seasons, Mumbai
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40 +
Speakers
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250 +
Delegates
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14 +
Sessions
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10 +
Exhibitors
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10 +
Hours of
Networking
Overview
As the wheel of marketing continues to evolve, the process has only got more complicated thanks to technology, besides the arrival of new kinds of consumers. One solution for all is no longer the case as of today. Case in point, Google changing its policy on third-party cookie deprecation, thereby allowing users to switch on or off third-party cookies, the growth of CTV, besides television being a key screen for advertisers, in addition to other traditional media.
There are multiple reason behind the dynamic changes marketing is going through and once such reason is diverse formats of content including video, blogs, social media, and podcasts. At the same time, e-commerce platforms like Amazon, Flipkart, and Nykaa have created new avenues for advertising, allowing brands to engage customers directly on the platforms they shop. Not to mention, the user base has to evolved right from millennials, Gen-Zs and boomers.
Moreover, data and artificial intelligence (AI) are set to drive the next wave of personalised marketing in India. With AI-powered insights, marketers are able to understand consumer preferences and behaviours, enabling more precise targeting and tailored campaigns. This data-driven approach is key to improving customer engagement and delivering better return-on-investment (ROI).
Photo Gallery
Video Gallery
Who Should Attend
These dignitaries from across industries
Discussion Areas
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What is new age marketing?
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Ethical marketing
- real or fade? -
Data = Marketing
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Will influencers
matter? -
The third-party
cookie conundrum
Why Attend
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LEADERSHIP ENGAGEMENT:
Get a chance to meet, learn and interact with some of the key leaders. Additionally, the content has been designed keeping in mind the trends in the industry.
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NETWORKING:
The on-ground conference provides an apt opportunity to hobnob with industry peers and leaders. This event will not only be a place to rekindle old friendships but to make new ones.
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EXHIBITION:
The event will also allow companies to showcase their products and offerings to the attendees. This has been designed to provide new opportunities for businesses.
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BRAND EXPOSURE:
Associating with the event, will further aid brands in taking a pole position, thereby creating a leadership impact in the minds of new-age consumers.
Speakers
Aarti Samant
Co-founder
SORTED and Micdrop
Creator
The Sorted Girl
Abhishek Gupta
Chief Marketing Officer
Edelweiss Life Insurance
Abhishek Joshi
Head
ShemarooMe
Shemaroo Entertainment
Aditya Gurwara
Co-Founder and Head
Brand Alliance
Qoruz
Adityan Kayalakal
Marketing Head
and Founding Team Member
Veera
Agnello Dias
Co-Founder
Spinach Experience Design
& former creative chairman
Dentsu &
Co-founder
Taproot Dentsu
Amita Sagar
Head-Digital Marketing
and Content Creation
Hindustan Coca-Cola Beverages
Anand Chakravarthy
Chief Growth Officer
Omnicom Media Group India
Anirudh Sridharan
Co-Founder
HashFame
Arnesh Ghose
Branding
Consultant
Ashish Pande
Chief Marketing Officer
Adani Electricity
Ashish Pawar
Head-Marketing
Tata Asset Management
Avinash Janjire
Senior Vice President
Head - Marketing
Thomas Cook
Ayan Guha
Senior Marketing Manager
Colgate-Palmolive India
Dinesh Gulati
Chief Operating Officer
IndiaMART
Hector Anklesaria
Head-Branding
Tata Capital
Kartik Mahadev
Chief Marketing Officer
Content SBU
ZEE
Khushaal Talreja
Head-Marketing
Mintoak
Mahip Dwivedi
VP and Head of Marketing
Pepperfry
Masoom Minawala
Global Influencer, Entrepreneur, Investor, and Author
Murtuza Madraswala
Head of Marketing
NBA India
Narayan Devanathan
President & Chief Strategy Officer
South Asia
Dentsu
Neha Singh
Group Business Head & VP
Enormous
Pawan Sarda
Chief Growth Officer
The House of Abhinandan Lodha
Petal Gangurde
Chief of Brand And Culture
XYXX Apparels
Preetika Mehta
Digital Marketing Head
Crompton Greaves Consumer Electricals Limited
Rahul Sridhar
Head-Agency Sales
Ad Sales
PhonePe
Rathin Lahiri
Head of Marketing & CSR
SBI General Insurance
Ravi Saxena
CEO and Founder
Wonderchef
Saibal Biswas
Head-Marketing, Partnerships, and PR
MediBuddy
Sakchi Jain
CA and Financial
Educator
Sakket V Rao
Head of Brand and
Consumer Engagement
PopSockets
Sandeep Balani
Vice President
JioAds
Santosh Singh
Global Head-Marketing
Business Excellence
& Innovation
Tata Technologies
Sapna Desai
Chief Marketing Officer
ManipalCigna Health Insurance
Company
Sukesh Nayak
Chief Creative Officer
Ogilvy
Suryam Chapara
Head-Marketing
Jivagro
Sujay Rachh
Chief Marketing Officer
Nuvama
Sujay Ray
Head Digital and Media
L’Oréal Professional Products Division
Uday Sodhi
Senior Partner
Kurate Digital Consulting
Vineeth Viswambharan
Vice-President, Sales & Marketing
Adani Wilmar
Yogesh Nambiar
Marketing Director
HARMAN India
Agenda
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09:50 am - 10:00 am
Opening Address
- Sanjay Sindhwani, CEO, Indian Express Online
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10:00 am - 10:30 am
Keynote Address : What is marketing in the 21st century?
- Agnello Dias, Co-Founder, Spinach Experience Design and former creative chairman of Dentsu and Co-Founder of Taproot Dentsu
- Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha
- Sanjay Sindhwani, CEO, Indian Express Online (Moderator)
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10:35 am - 11:10 am
Panel Discussion : Future-Ready Consumers: What Gen X, Y, and Z Tell Us About Tomorrow’s Market
- Narayan Devanathan, President and Chief Strategy Officer, South Asia, dentsu
- Rahul Sridhar, Head-Agency Sales - Ad Sales, PhonePe
- Kartik Mahadev, Chief Marketing Officer, Content SBU, ZEE
- Sujay Ray, Head Digital and Media, L’Oréal Professional Products Division
- Roshun Povaiah, Editor, FE Digital (Moderator)
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11:15 am - 11:50 am
Panel Discussion : Marketing and Serving to different user segments: Challenges and Opportunities
- Sapna Desai, Chief Marketing Officer, Manipal Cigna Health Insurance Company
- Amita Sagar, Head - Brand and Social Media Communication, Hindustan Coca-Cola Beverages
- Avinash Janjire, Senior Vice President and Head - Marketing, Thomas Cook
- Ashish Pande, Chief Marketing Officer, Adani Electricity
- Siddharth Sethumadhavan, Senior Vice President and Business Head West, Digitas
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11:55 am - 12:20 pm
Fireside Chat : Is Content Creation a Viable Career Option for the Masses?
- Anirudh Sridharan, Co-Founder, HashFame
- Aarti Samant, Co-Founder SORTED and Micdrop, Creator, The Sorted Girl
- Sakchi Jain, CA and Financial Educator
- Anushree Bhattacharyya, Editor - Brand and Marketing, FE Digital (Moderator)
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12:25 pm - 01:00 pm
Group Discussion : Connecting the dots on CTV
- Abhishek Joshi, Head - ShemarooMe, Shemaroo Entertainment
- Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group
- Sandeep Balani, Vice President, JioAds
- Uday Sodhi, Senior Partner, Kurate Digital Consulting (Moderator)
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01:05 pm - 01:40 pm
Group Discussion : Data = Marketing
- Abhishek Gupta, Chief Marketing Officer, Edelweiss Life Insurance
- Santosh Singh, Global Head-Marketing, Business Excellence Innovation, Tata Technologies
- Rathin Lahiri, Head, Marketing CSR, SBI General Insurance
- Neha Singh, Group Business Head & VP, Enormous (Moderator)
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01:45 pm - 02:30 pm
LUNCH
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02:35 pm - 03:10 pm
Panel Discussion : How Short-Form Content is Shaping Content Marketing’s Future
- Adityan Kayalakal, Marketing Head Founding Team Member, Veera
- Mahip Dwivedi, VP and Head-Marketing, Pepperfry
- Khushaal Talreja, Head-Marketing, Mintoak
- Yogesh Nambiar, Marketing Director, HARMAN India
- Murtuza Madraswala, Head-Marketing, NBA India
- Hector Anklesaria, Head-Branding, Tata Capital
- Arnesh Ghose, Branding Consultant (Moderator)
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03:15 pm - 03:40 pm
Fireside Chat : Gen AI and the world of creativity
- Ashish Pawar, Head-Marketing, Tata Asset Management
- Preetika Mehta, Digital Marketing Head, Crompton Greaves Consumer Electricals Limited
- Soumya AK, Public Policy, Indian Governance and Policy Project (IGAP) (Moderator)
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03:45 pm - 03:55 pm
Networking and Tea Break
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04:00 pm - 04:35 pm
Panel Discussion : Brand Planning with Creators: Evolving for a Creator-Centric Internet
- Ayan Guha, Senior Marketing Manager, Colgate-Palmolive India
- Sujay Rachh, Chief Marketing Officer, Nuvama Group
- Petal Gangurde, Chief-Brand And Culture, XYXX Apparels
- Sakket V Rao, Head-Brand and Consumer Engagement, PopSockets
- Aditya Gurwara, Co-Founder and Head of Brand Alliance, Qoruz (Moderator)
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04:40 pm - 04:50 pm
Product Launch : Brand Buzz Index - Qoruz
- Aditya Gurwara, Co-Founder and Head of Brand Alliance, Qoruz
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04:55 pm - 05:10 pm
Standalone Session : Brand Building in Current Times
- Ravi Saxena, Chief Executive Officer and Founder, Wonderchef
BrandWagon Ace Awards Agenda
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07:00 pm - 07:30 pm
Fireside Chat : An Evening with PhonePeXdentsu: Decoding Bhartiya Consumer
- Sonika Chandra, Chief Business Officer-Consumer Payments, PhonePe
- Harsha Razdan, CEO, dentsu South Asia
- Sanjay Sindhwani, CEO, Indian Express Online (Moderator)
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07:35 pm - 07:45 pm
Book Launch
- Sonika Chandra, Chief Business Officer-Consumer Payments, PhonePe
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07:45 pm - 07:55 pm
Fireside Chat : Road From Celebrity to Investor
- Masoom Minawala, Global Influencer, Entrepreneur, Investor, and Author
- Anushree Bhattacharyya, Editor - Brand and Marketing, FE Digital (Moderator)
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08:00 pm Onwards
Award Ceremony
EXHIBITION BOOTHS
This year, as part of our endeavour to get the brand, media, marketing and advertising besides Martech and Adtech communities closer, we have rolled out the exhibition format. Please Click on the button below:
WHO SHOULD EXHIBIT
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MARTECH COMPANIES
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ADTECH COMPANIES
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CYBER-SECURITY SOLUTION PROVIDERS
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CLOUD SOLUTIONS
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LOGISTICS AND SUPPLY CHAIN FIRMS
Exhibition Query
Standard Access Registration Form
Contact Us
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Partnership & Exhibition Opportunity
DEEPIKA PAWAR deepika.pawar@financialexpress.com +91 99711 29087 -
Delegate Query
Rishi Raj Singh rishi.singh@financialexpress.com +91 74280 68658 -
Speaking Opportunity
SHASHANK VISHEN shashank.vishen@financialexpress.com +91 77095 64091
For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com
