Bronze Partner
Celebration Partner
50+
SPEAKERS500+
DELEGATES16+
SESSIONS15+
EXHIBITORS10+
HOURS OF NETWORKINGOVERVIEW
To improve is to change; to be perfect is to change often.”If the pandemic changed us to improve our lives, the forthcoming slowdown is anticipated will ring in more changes. Some will be for better, and a few for worse. It is here that brands will have to find a delicate balance, especially when a storm is headed our way. To be sure, major advertising firms have predicted that global advertising spends will slow down. Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of Interpublic Group of Companies.
It is believed that advertising spends are expected to rise from September-October onwards due to polls. Till such time, brands will have to find a way to not only remain relevant but also are able to optimise their marketing budget to gain maximum impact. It is here that the trick resides in creating timeless marketing strategies which will allow brands to stand the test of time. From being purpose driven to making an actual societal difference, advertising will no longer be just about running a 30-second ad campaign on TV.
Interestingly, as of 2021, digital advertising generated revenue worth Rs 24,600 crore. The digital advertising industry is estimated to be valued at Rs 54,000 crore by end of FY24. While TV and print ad revenues are projected to reach about Rs 45,500 crore and Rs 27,600 crore respectively. As India heads towards a digital economy, it is believed that while traditional medium will have its role, digital which has grown will further aid in driving business growth. Based on the theme, Creating Timesless Marketing Strategies, at this year’s BrandWagon Conclave we will look at the importance of creating Brands through the aid of various media.
Recorded Sessions
Event Pictures
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Meet Our Speakers
Ashish Bhasin
Chairman and Co-Founder, ReBid
Apurva Sircar
Head, Marketing, Bandhan Bank
Anita Nayyar
COO-Media, Branding and Communications, Patanjali Ayurved
Amit Wadhwa
Chief Executive Officer, Dentsu Creative India
Azmat Jagmag
Marketing Head - Linear and OTT, Warner Bros. Discovery South Asia
Anand Tuli
Vice President, Customer Experience and Analytics, Vedantu
Alisha Gupta
Vice President Digital Media, SuperBottoms
Abhimanyu Rishi
Co-Founder, Bhookha Haathi
Bikash Kundu
SVP and Head, Revenue, Regional Entertainment, Viacom 18
Balaji Venkatraman
Partner, Deloitte India
Chandrashekar Mantha
Partner, Deloitte India
Deepak Saluja
Head, Marketing, ICICI Securities
Deepa Krishnan
Director - Marketing, Category, Loyalty and Digital, Tata Starbucks
Deepak Sharma
Chief Product Officer, Pepperfry
Deepti Sagar
Partner, Deloitte India
Irvinder Ray
Executive Director, Deloitte India
Karan Goyal
Founder, Kreative Digitals
Megha Agarwal
Head, Brand and Marketing, WeWork India
Milind Kadam
Head – National Business, India, Bangladesh, Sri Lanka and Nepal, Infobip
Medha Tawde
CMO and Head Digital Transformation, Praxis Home Retail
Mohan Chalavadi
Senior Vice President, Sai Silks (Kalamandir) Limited
Paritosh Joshi
Principal, Provocateur Advisory, a media advisory practice
Pooja Shetty
Marketing and Communication Manager, SouthAsia, The Lubrizol Corporation
Parthasarathy Mandayam
Chief Strategy Officer, GroupM South Asia
Ritu Mittal
Head of Marketing and Digital, Bayer
Supratik Sengupta
Head of Marketing, Consumer Health, Lupin
Srihari Palangala
Head, Marketing, Dell
Sapna Desai
CMO, ManipalCigna Health Insurance
Shreyas Shevade
Head, Creative and Content Marketing, Upgrad
Sham Srinivas
Vice President Marketing, Research and Ranking
Suma Nair
Vice President and Group Head - Marketing (NSEIT Group of Companies), NSEIT
Sachin Vashishhta
CMO, Paisabazaar
Shankar Iyer
Director - Customer Services, India, Bangladesh, Sri Lanka and Nepal, Infobip
Shubhranshu Singh
Vice President - Marketing -Domestic and IB - CVBU, Tata Motors
Sagnik Banik
Managing Director, Ajanta Shoes and Founder, Impakto
Shankar B
Chief Executive Officer, Fourth Dimension Media
Sanjay Singal
Chief Operating Officer - Dairy and Beverages Business, ITC
Shreyas Srinivasan
Chief Product Officer, Consumer Products, Paytm and CEO, Paytm Insider
Sonali Bhattacharya
Head of Marketing – Kids TV Network, Viacom18
Tanushree Jain
Head Digital Marketing, Polycab India
Vijay Pampana
Director, Head, Marketing, P&G Health
Vivek Bhargava
Co-Founder, ProfitWheel
Yash Bhanushali
Founder, Orangutan
Agenda
KEYNOTE ADDRESS
KAL, AAJ, KAL: CREATING ETERNAL BRANDS
- Sanjay Singal, Chief Operating Officer - Dairy and Beverages Business, ITC
PANEL DISCUSSION
DIGITAL ADVERTISING 2.0 = COMMERCE MARKETING
- Shubhranshu Singh, Vice President - Marketing -Domestic and IB - CVBU, Tata Motors
- Tanushree Jain, Head, Digital and Marketing Automation, Polycab India
- Karan Goyal, CEO, Kreative Digitals
- Alisha Gupta, Vice President Digital Media, SuperBottoms
- Parthasarathy Mandayam, Chief Strategy Officer, GroupM South Asia (Moderator)
STANDALONE SESSION
CONVERSATIONAL EXPERIENCES THAT BUILD CONNECTIONS
- Shankar Iyer, Customer Services Director - India, Infobip
FIRESIDE CHAT
FINDING A PURPOSE
- Sagnik Banik, Managing Director, Ajanta Shoes and Founder, Impakto
- Amit Wadhwa, Chief Executive Officer, Dentsu Creative India
- Anushree Bhattacharyya, Editor - Education, Brand and Marketing, FE Digital (Moderator)
STANDALONE SESSION
HOW TO FUTURE PROOF YOUR DIGITAL MARKETING SPENDS
- Ashish Bhasin, Chairman and Co-Founder, Rebid
PANEL DISCUSSION
LEVERAGING FPD TO DRIVE PERSONALISATION AND CONSUMER ENGAGEMENT
- Deepak Sharma, Chief Product Officer, Pepperfry
- Ritu Mittal, Head, Marketing and Digital, Bayer
- Puneeth Bekal, Director Marketing, Mastercard
- Vijay Pampana, Director, Head, Marketing, P&G Health
- Abhimanyu Rishi, Co-Founder, Bhookha Haathi
- Irvinder Ray, Executive Director, Deloitte India (Moderator)
LUNCH
FIRESIDE CHAT
BRANDS CREATING VALUE IN CONSUMERS’ LIVES
- Supratik Sengupta, Head, Marketing – Consumer Health, Lupin
- Anita Nayyar, COO-Media, Branding and Communications, Patanjali Ayurved
- Anushree Bhattacharyya, Editor - Education, Brand and Marketing, FE Digital (Moderator)
FIRESIDE CHAT
WHY IT'S ALL ABOUT THE EXPERIENCE/CX?
- Deepa Krishnan. Director - Marketing, Category, Loyalty and Digital, Tata Starbucks
- Anand Tuli, Vice President - Customer Experience and Analytics, Vedantu
- Medha Tawde, CMO and Head Digital Transformation, Praxis Home Retail
- Deepti Sagar, Partner, Deloitte India (Moderator)
PANEL DISCUSSION
CONVERSE TO CONVERT: ARE YOUR EXPERIENCES CONVERSATIONAL?
- Pooja Shetty, Marketing and Communication Manager - SouthAsia, The Lubrizol Corporation
- Sham Srinivas, Vice President Marketing, Research and Ranking
- Shreyas Shevade, Head, Creative and Content Marketing, Upgrad
- Yash Bhanushali, Founder, Orangutan gaming
- Shankar Iyer, Customer Services Director - India, Infobip (Moderator)
PANEL DISCUSSION
REGIONAL - THE CROWN PRINCE
- R.B Bharadwaj, Senior Vice President, Sai Silks (Kalamandir)
- Bikash Kundu, SVP and Head, Revenue, Regional Entertainment, Viacom 18
- Apurva Sircar, Head, Marketing, Bandhan Bank
- Shankar B, Chief Executive Officer, Fourth Dimension Media (Moderator)
FIRESIDE CHAT
TRADITIONAL TURNS NEW!
- Azmat Jagmag, Marketing Head - Linear and OTT, Warner Bros. Discovery South Asia
- Megha Agarwal, Head, Brand and Marketing, WeWork India
- Suma Nair, Vice President and Group Head – Marketing, NSEIT Group of Companies
- Paritosh Joshi, Principal, Provocateur Advisory, a media advisory practice (Moderator)
PANEL DISCUSSION
FROM PERSONALISATION TO HYPER PERSONALISATION - WAY FORWARD
- Srihari Palangala, Head, Marketing, Dell
- Deepak Saluja, Head, Marketing, ICICI Securities
- Sachin Vashishhta, CMO, Paisabazaar
- Sapna Desai, CMO, Manipal Cigna Health Insurance
- Balaji Venkatraman, Partner, Deloitte India (Moderator)
PANEL DISCUSSION
HOW NEW AGE TECHNOLOGIES ARE REVOLUTIONISING MARKETING
- Chandrashekar Mantha, Partner, Deloitte India
- Sonali Bhattacharya, Head, Marketing – Kids TV Network, Viacom18
- Shreyas Srinivasan, Chief Product Officer, Consumer Products, Paytm and CEO, Paytm Insider
- Vivek Bhargava, Co-Founder, ProfitWheel (Moderator)
Exhibition
EXHIBITION BOOTHS
EXHIBITION BOOTHS
This year, as part of our endeavour to get the brand, media, marketing and advertising besides Martech and Adtech communities closer, we have rolled out the exhibition format. Please Click on the button below:
EXHIBITION
Martech Companies
Adtech Companies
Cyber-security Solution Providers
Logistics and Supply Chain Firms
Cloud Solutions
Data Centers
Blockchain Solutions
Network Solution Providers
IoT Based Applications
WHY ATTEND
Leadership Engagement
Get a chance to meet, learn and interact with some of the key leaders. Additionally, the content has been designed keeping in mind the trends in the industry.
Networking
The on-ground conference provides an apt opportunity to hobnob with industry peers and leaders. This event will not only be a place to rekindle old friendships but to make new ones.
Exhibition
The event will also allow companies to showcase their products and offerings to the attendees. This has been designed to provide new opportunities for businesses.
Brand Exposure
Associating with the event, will further aid brands in taking a pole position, thereby creating a leadership impact in the minds of new-age consumers.
Who Should Attend
- Adtech Companies
- Data Analytics Firms
- CXOS
- SEO Service Providers
- Martech Companies
- Digital Marketers
- Social Commerce Platforms
- Digital Marketing Companies
Venue
The Lalit
Andheri East, Mumbai
