BrandWagon Conclave 2023: Driving Revenue in Uncertain Times - Register Now

50+

SPEAKERS

500+

DELEGATES

16+

SESSIONS

15+

EXHIBITORS

10+

HOURS OF
NETWORKING

OVERVIEW

The Evolving Marketing, Media, and Advertising Industry in India: Navigating Technology and Privacy Changes for ROI

The marketing, media, and advertising industry in India has witnessed a significant transformation over the past decade, primarily driven by advances in technology and shifting consumer behaviours. And now with Google all set to phase out third-party cookies - this has added one more layer of complexity. While television accounts for the majority of the spending, digital is not far behind and is expected to take over. Despite technology playing a key role in advertising and marketing, content still remains king and as a result, content marketing has gained prominence as consumers seek informative and engaging content. Brands have been leveraging various formats such as video, blogs, podcasts, and social media, to connect with their target audience. Another new format which seems to have caught the fancy of many
is e-commerce.

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From Amazon to Flipkart, Nykaa - all these platforms have opened up channels for brands to advertise. Data and artificial intelligence (AI) are expected to play a key role in driving personalised marketing. Marketers have already begun using data analytics and artificial intelligence to gain insights into consumer behaviour, enabling more precise targeting and personalised campaigns.

Social media platforms have become powerful marketing tools. Influencer marketing and social commerce have emerged as effective strategies to reach and engage with a younger audience. In this evolving digital world, flexibility and agility are essential in rapidly changing environments. A part of this also includes driving a seamless and personalised customer experience to build loyalty and repeat business, contributing to long-term ROI.

VIDEO GALLERY

Opening Address by Sanjay Sindhwani, CEO, Indian Express Online Media

Keynote Session: Power of Brands - Finding Pace in Tough Times

Fireside Chat: Targeting Protocols Redefined for New Audiences

Panel Discussion: Customer Service Experience Remains at Top of the Funnel

Panel Discussion: Marketing in a Cookie-less World

Fireside Chat: Navigating the New, Non-linear Customer Journey

Panel Discussion: Predictive Analysis, AI and ML = Conversions

Interview Session: Made with Love - The Creator Economy

Interview Session: From Building Trust to Loyalty to Create a Brand

Fireside Chat: Is Personalisation the Answer?

Group Discussion: Commerce Advertising and its Benefits

Standalone Session: Who Owns the Customer?

Highlights from the BrandWagon Conclave 2023 | Thoughts from the Speakers

Photo Gallery

TOPICS OF DISCUSSION

speakers

Anand Bhatia

CMO , Fino Payments Bank

Abraham Alapatt

President and Group Head - Marketing, Service Quality, Value Added Services and Innovation- Thomas Cook India and SOTC Travel

Gaurav Ramdev

Chief Marketing Officer, Protean eGov Technologies

Guneet Vijan

Director, Customer Experience Transformation, Deloitte Touche Tohmatsu India

Irvinder Ray

Executive Director, Deloitte India

Jateen Kore

Head, Opportune, Wondrlab Network’s influencer marketing platform

Khushaal Talreja

Head of Marketing, Mintoak

Komal Chheda

Executive Vice President - Growth, Strategic Alliances, Partnerships and Customer Service, Cashe

Mitesh Kapadia

Head, Data Science and Analytics, Loylty Rewardz

Mousumi Lahiri Roy

Head of Customer Service Experience, Aditya Birla Sun Life Insurance

Mithil Srivastav

Head, Product, Lohono Stays

Pragya Bijalwan

Chief Marketing Officer, Crompton Greaves Consumer Electricals

Pratik Mukherjee

Head of Business - Beauty, House of Masaba

Ritu Mittal

Head of Marketing and Digital, Bayer

Richa Dhariwal

Vertical Head - COE, Customer Analytics and Data Science, HDFC Bank

Rashid Ahmed

CDO, Infectious Advertising

Rita Sahajpaul

Head of Data, Technology and Analytics, GroupM

Ruchira Jaitly

CMO, Diageo India

Rushabh Shah

Chief Marketing Officer, Rustomjee

Sachin Vashishtha

Chief Marketing Officer, Paisabazaar

Sanjeev Chaube

EVP and Head (India) – AI, Big Data and Advanced Analytics, Vodafone Idea

Siddhartha Ghosh

Head of Customer Service Experience , Dvara SmartGold

Supratik Sengupta

Head of Marketing – Consumer Health, Lupin

Sanjyot Keer

Chef, Producer, Entrepreneur and Digital Content Creator

Tapan Singhel

MD and CEO, Bajaj Allianz General Insurance

Vidya Aithal

Head - Data and Analytics, Mondelez International

AGENDA

09:45 am - 09:55 am

Opening Address

Sanjay Sindhwani, CEO, Indian Express Online Media

10:00 am - 10:20 am

Keynote Session

Power of Brands - finding pace in tough times

Pratik Mukherjee, Head, Business - Beauty, House of Masaba

10:25 am - 10:50 am

Fireside Chat

Targeting protocols redefined for new audiences

Rashid Ahmed, CDO, Infectious Advertising
Rita Sahajpaul, Head, Data, Technology and Analytics, GroupM
Moderator: Anushree Bhattacharyya, Editor - Education, Brand and Marketing, FE Digital

10:55 am - 11:35 am

Panel Discussion

Customer Service Experience remains at top of the funnel

Siddhartha Ghosh ,Head, Customer Insight, Customer experience and Partnership, Dvara SmartGold
Mousumi Lahiri Roy, Vice President and Head Customer Experience, Advocacy, Aditya Birla Sun Life Insurance
Komal Chheda, Executive Vice President - Growth, Strategic Alliances, Partnerships and Customer Service, Cashe
Moderator: Guneet Vijan, Director, Customer Experience Transformation, Deloitte Touche Tohmatsu India

11:40 am - 12:20 pm

Panel Discussion

Marketing in a cookie-less world

Gaurav Ramdev, CMO, Protean eGov Technologies
Abraham Alapatt, President and Group Head - Marketing, Service Quality, Value Added Services and Innovation- Thomas Cook India Ltd and SOTC Travel
Rushabh Shah, Chief Marketing Officer, Rustomjee
Moderator: Irvinder Ray, Executive Director, Deloitte India

12:25 pm - 12:55 pm

Fireside Chat

Navigating the new, non-linear customer journey

Ankur Gupta, Head of Engineering, IE Online Media
Moderator: Ronald Francis , Leads Global Meta Strategic Partnership, Gupshup

01:00 pm - 02:00 pm

LUNCH

02:05 pm - 02:45 pm

Panel Discussion

Predictive Analysis, AI and ML = Conversions

Vidya Aithal, Head - Data and Analytics, Mondelez International
Dr. Sanjeev Chaube, EVP and Head (India) – AI, Big Data and Advanced Analytics, Vodafone Idea
Richa Dhariwal, Vertical Head - COE, Customer Analytics and Data Science, HDFC Bank
Mitesh Kapadia, Head, Data Science and Analytics, Loylty Rewardz
Ritesh Chauhan, Head, Solutions Engineering, Salesforce Marketing Cloud
Moderator: Irvinder Ray, Executive Director, Deloitte India

02:50 pm - 03:15 pm

Interview Session

Made with Love - The creator economy

Sanjyot Keer, Chef, Producer, Entrepreneur and Digital Content Creator
Moderator: Jateen Kore, Head, Opportune, Wondrlab Network’s influencer marketing platform

03:20 pm - 03:45 pm

Interview Session

From building trust to loyalty to create a brand

Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance
Moderator: Roshun Povaiah, Editor, FE Digital

03:50 pm - 04:20 pm

Fireside Chat

Is personalisation the answer?

Ritu Mittal, Head, Marketing and Digital, Bayer
Supratik Sengupta, Head, Marketing – Consumer Health, Lupin
Khushaal Talreja, Head, Marketing, Mintoak
Moderator: Anushree Bhattacharyya, Editor - Education, Brand and Marketing, FE Digital

04:25 pm - 04:55 pm

Group Discussion

Commerce Advertising and its benefits

Pragya Bijalwan, Chief Marketing Officer, Crompton Greaves Consumer Electricals
Anand Bhatia, CMO, Fino Payments Bank
Sachin Vashishtha, Chief Marketing Officer, Paisabazaar
Mithil Srivastav, Head, Product, Lohono Stays
Moderator: Roshun Povaiah, Editor, FE Digital

05:00 pm - 05:20 pm

Standalone Session

Who owns the customer?

Ruchira Jaitly, Chief Marketing Office, Diageo India

WHY ATTEND

LEADERSHIP ENGAGEMENT
Get a chance to meet, learn and interact with some of the key leaders. Additionally, the content has been designed keeping in mind the trends in the industry.
EXHIBITION
The event will also allow companies to showcase their products and offerings to the attendees. This has been designed to provide new opportunities for businesses.
NETWORKING
The on-ground conference provides an apt opportunity to hobnob with industry peers and leaders. This event will not only be a place to rekindle old friendships but to make new ones.
Brand Exposure
Associating with the event, will further aid brands in taking a pole position, thereby creating a leadership impact in the minds of new-age consumers.

WHO SHOULD ATTEND

Adtech Companies
Data Analytics Firms
CXOS
SEO Service Providers
Martech Companies
Digital Marketers
Social Commerce Platforms
Digital Marketing Companies

EXHIBITION BOOTHS

This year, as part of our endeavour to get the brand, media, marketing and advertising besides Martech and Adtech communities closer, we have rolled out the exhibition format. Please Click on the button below: