Maruti Suzuki’s SUV market share climbed to 30.7%, from 25.7% in the first half of 2025, signalling growing acceptance of its utility vehicle portfolio. Industry-wide the demand has been robust with arond five lakh SUVs expected to be sold during calendar year 2025.
Victoris Factor
For Maruti Suzuki, The Grand Vitara recorded retail sales of around 24,000 units in December 2025, while the newly launched Victoris posted sales of about 14,000 units during the same month. The Grand Vitara is sold via Maruti’s Nexa outlets while the Victoris is retailed via the Arena dealerships. Partho Banerji, Senior Executive Officer (Marketing & Sales) at Maruti Suzuki India, said the Victoris has emerged as a strong growth driver, garnering around 70,000 bookings, with close to 35,000 customers already served.
The Brezza also maintained its robust performance, clocking sales of nearly 23,000 units in December, with waiting periods of roughly a month, reflecting steady demand in the compact SUV category. Industry sources said a mid-life update for the Brezza is planned, with a market launch expected later this year.
Powertrains and Pipelines
As far as powertrain options go, both Grand Vitara and Victoris are sold with pure petrol, petrol CNG and petrol strong hybrid options while the Brezza is available as a pure petrol or a petrol CNG. The eVitara electric SUV is being exported to markets including the UK and Japan where the model will go on sale this month. The eVitara is also being readied for a market launch in India as the company’s first electric model.
Banerji added that the continued expansion of the SUV segment, combined with stable macro conditions and improving consumer confidence, positions the industry for steady growth in 2026, even as competition intensifies and product cycles shorten. He said the momentum is expected to sustain, supported by favourable policy and economic tailwinds. He also noted that demand conditions remain supportive following GST 2.0, income tax rebates of up to Rs 12 lakh announced in last year’s Union Budget, and cumulative repo rate cuts of 100 basis points, which have improved affordability and financing sentiment. “If the monsoon is normal, there is no reason why the industry should not grow at 6–7% in 2026,” Banerji said, adding that rising SUV penetration will remain a key growth driver.
