On the eve of World EV Day, Oben Electric announces its plan to launch four new electric two-wheelers over the next six months, with prices starting as low as Rs. 60,000 and going up to Rs 1,50 lakh.
Oben electric two-wheelers: What’s new?
The company being a ‘Make-in-India’ brand, aims to tap into the significant potential of the two-wheeler sector, catering to an untapped 70% of the motorcycle market. The upcoming two-wheelers are engineered to offer the same level of reliability and performance as equivalent internal combustion engine (ICE) vehicles, with some added advantages that enhance the overall riding experience. Oben’s new offerings will be equipped with advanced LFP (Lithium Iron Phosphate) battery technology, known for its superior heat resistance, durability, and extended lifespan, which are features particularly suited for India’s challenging climate.
Madhumita Agrawal, Founder and CEO of Oben Electric said, “As we celebrate World EV Day, it is important to recognize the immense potential of India’s electric vehicle market. With the right products and infrastructure, we can facilitate the transition from ICE to EVs with ease. At Oben Electric, we are committed to building electric vehicles that not only meet the performance expectations of our consumers but also address the demand for sustainable, cost-effective and locally manufactured solutions. We believe that with our new models, we are taking a major step toward unlocking the full potential of the EV market and making electric mobility accessible to all”.
In addition to the upcoming model launches, Oben Electric is expanding its presence across India with plans to open over 60 new showrooms across 12+ major cities by the end of this year. This expansion will provide enhanced access to after-sales support and service centres, ensuring a seamless ownership experience for its growing customer base; aligning with their ‘Make-in-India’ initiative.
