Overview

In today’s rapidly evolving digital landscape, businesses must move beyond vanity metrics and focus on measuring real impact, maximizing ROI, and driving sustainable growth. The Digital Growth Exchange Roundtable, hosted by Branch in association with FinancialExpress.com, brings together industry leaders to discuss how precise measurement strategies can fuel business success across sectors.

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Target Audience

SENIOR MOBILE
MARKETERS

MOBILE
STRATEGISTS

GROWTH
LEADS

DIGITAL & PERFORMANCE
MARKETERS

Mobile
Product Heads

Decision-makers focused on enhancing retention of mobile app users to improve ROI from their mobile marketing efforts.

Discussion Points

Defining & Measuring Success

Identifying the right KPIs that truly reflect business impact and revenue growth.

Attribution & ROI Optimization

Navigating cross-channel measurement challenges to accurately assess marketing effectiveness.

Data-Driven Decision Making

Leveraging analytics and AI to optimize spend, improve performance, and maximize customer lifetime value.

The Future of Measurement

Addressing privacy changes, the decline of third-party cookies, and the rise of first-party data strategies.

This interactive discussion will provide actionable insights, industry best practices, and real-world examples to help businesses refine their measurement frameworks, enhance marketing efficiency, and drive meaningful business impact in 2025 and beyond.

Speakers

Akshay Kumar

Growth Campaign Manager
Jupiter

Bhaskar NM

Director - Marketing,
Bottle Lab Technologies

Debam Debasis Panda

Senior Performance Marketer
Curefit-House of Cult

Gagan Chaudhary

VP Product,
ixigo

Nikhil Manchanda

Head of Demand,
Global Direct & Partnerships
Branch

Pratyay Patil

Senior Enterprise Account Executive,
Branch

Ravi Teja Akondi

Co-founder,
iMumz

Sandesh Gupta

Director - Growth,
Mobile Premier League

Saurabh Mathur

Marketing Head,
Giva

Shivani Tiwari

Head of Growth and
Digital Marketing,
AJIO

Siddharth Borkataky

Marketing Manager,
Curefit- house of cult

Spandan Bhowmik

Growth Manager,
Jupiter

Tejnoor Grover

Head of Retention Marketing,
Mobile Premier League

Event Agenda

06:00 PM

Arrival & Networking

06:30 PM - 06: 40 PM

Opening Remarks

Welcome address by Branch and Financial Express, outlining the purpose and goals of the roundtable.

06:40 PM - 07:15 PM

Presentation: Measuring What Matters: Driving ROI & Impact in Digital Growth

A concise presentation highlighting trends, challenges, and opportunities for mobile apps, powered by insights from Branch.

07:15 PM - 08:00 PM

Roundtable Discussion: Building Customer-Centric Growth Strategies for Mobile app brands in India

Explore actionable strategies to drive customer-centric growth, optimize app engagement, and maximize ROI

08:00 PM - 08:15 PM

Sharing Key Insights & Next Steps

Attendees share top takeaways from the discussion and ideas for actionable next steps

08:15 PM - 08:30 PM

Closing Remarks

Final words from Branch emphasizing collaboration and innovation in Mobile

8:30 PM onwards

Networking & Drinks

Followed with Cocktails/Networking & Dinner

Glimpses of Previous Editions

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Venue

Taj MG Road
No. 41/3, IMG Mall, Mahatma Gandhi Rd, near Memories of China, Bengaluru, Karnataka 560001

For Speaking Opportunity

Shashank Vishen

For more details, contact:

DEEPIKA PAWAR

For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com

Register Now