Anubhav Dubey who brews 150 CR Chai Sutta Bar

Source: Twitter

Jul 11, 2023

Malvika Choudhary

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Despite failing to crack exams for renowned institutions like IIT, IIM, and UPSC, Anubhav Dubey, went on to create Chai Sutta Bar, one of India’s trendiest café chains.

Source: Chai Sutta bar

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Anubhav decided to embark on a new path. In 2016, he partnered with Anand Nayak, a fellow B.Com graduate, and set out to create a unique business venture.

Source: Chai Sutta Bar

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Despite limited funds, the duo managed to arrange Rs 3 lakhs to start their tea business. The first Chai Sutta Bar outlet opened its doors opposite a girls’ hostel in Indore

Source: Instagram

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Devoid of money for marketing, they picked up a worthless piece of wood and wrote the name “Chai Sutta Bar” by hand, the name and the theme that, as we know, resonated with youth quite well

Source: Chai Sutta Bar

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Chai Sutta Bar’s success can be attributed to its innovative concept of serving ‘Taste The Kulhad Chai’ in a bar-like environment, where smoking is strictly prohibited, .

Source: Instagram

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From its humble beginnings, the brand has rapidly expanded its footprint, opening 165 outlets across 195+ cities in India, Dubai, and Oman.

Source: Instagram

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Chai Sutta Bar has also created opportunities for 250 potter families who produce kulhads for their outlets, ensuring sustainable business practices that benefit local communities

Source: Chai Sutta Bar

Source: Twitter

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