Overview

CONSUMERS, AI, AND AGILITY: ELEVATING CPG IN 2025

In the competitive world of Banking, Financial Services, and Insurance (BFSI) marketing, rising customer acquisition costs and low conversion rates pose significant challenges. As digital channels proliferate and customer expectations evolve, financial institutions are pressured to attract and retain high-value clients efficiently. However, the cost of reaching these prospects is often steep, while the complexity of financial decision-making can delay or deter conversions. Breaking through these barriers requires a strategic approach that balances customer insights, targeted engagement, and regulatory compliance. By optimising their digital marketing efforts and addressing these pain points, BFSI marketers can drive better ROI and cultivate stronger customer relationships.

photo gallery

item 1
item 2
item 3
item 4
item 5
item 6
item 7
item 8
item 9
item 10
item 11
item 12

KEY DISCUSSION POINTS

icon
High Cost of Customer Acquisition - addressing strategies to reduce expenses in acquiring new customers.
icon
Improving Conversion Rates - enhancing approaches to increase the effectiveness of marketing efforts and drive better conversion rates.
icon
Evaluating Digital Marketing’s Role in Business Growth - assessing how digital marketing strategies contribute to overall growth and identifying areas for optimisation.
icon
Navigating Fintech Disruption - understanding and adapting to the competitive shifts brought about by fintech innovations in the financial sector.

You Will Meet

Abhinav D

DVP - Digital
Zurich
Kotak General Insurance

Aishwarya Gupta

Deputy Vice President Marketing
Angel One

Ameya Ingle

Lead Marketing & Digital Acquisition
ICICI Prudential AMC

Arvind Iyer

Head-Marketing
Piramal Finance

Arun Tikoo

Chief Business officer
Cashfree

Bhavini Thakkar Bangera

Assistant Vice President
SBI Securities

Nishant Gehlot

Marketing Head
Capri loans

Nitin Mehta

Marketing Head
Bharti AXA Life Insurance

Pankaj Chaudhary

Head of Marketing

Prachi Verma

Segment Head- Digital Business
Nippon India Mutual Fund

Priyam Alok

Chief Business Officer
Saraswat Bank

Sarvesh Bagla

Founder and CEO
Techmagnate

Seema Jadhav

Head-Marketing
TRUST Mutual Fund

Shwetha Iyer

SVP
Head of Marketing
RING & Kissht

Subhankar Sengupta

Chief Marketing Officer & Country Head – Alternate Channel
IndiaFirst Life Insurance

Who should attend

  • Chief Marketing Officer
  • Head of Marketing
  • Head of SEO
  • VP Marketing

Venue

Jio World Centre, G Block, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400098

For Speaker opportunities, Contact:

For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com

Register now